Cracked Heel Repair

Shoppers searched for this 890K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

890K

Growth, 90 days vs prior 90

-8.4%

Conversion, latest week

13.4%

Market size, estimated

$1.3Ma year

Peak month

February2.1× the quietest month

Top search term

cracked heel treatment287K searches a year

Listings sell for $10.74 on average, from $5.09 to $17.56. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At $10.74 that is $64K to $86K a year per listing.

Average price

$10.74under the $15 to $100 sweet spot

Price range

$5.09–$17.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

6,000–8,000

Revenue per listing a year

$64K–$86K

Returns

0.5%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Foot & Hand Care. It carries 21,186 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#19in Foot & Hand Care

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

21,186per listing

Listings tracked

19

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

59 months