Is cowash profitable to sell on Amazon United States?

The niche generates $514K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Worth a look (53/100).

How competitive is the cowash niche?

12 brands and 65 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in cowash?

Top complaints mined from reviews: Smell, Moist/Dry, Oily/Greasy. The return rate is 0.8%.

When does demand for cowash peak?

Demand peaks in Jan–Feb–Mar–Nov; the busiest month runs 2.3× the quietest.

What does it cost to enter the cowash niche?

Listings span $6.15–$57.11; the average listing price is $22.05 (sweet spot $15–$100). The average incumbent carries 1,492 reviews — the moat a new listing must climb.

cowash

Worth a look

Shows low returns (0.8%), but soft demand (-1.5% this quarter) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$22.05

avg listing price — sweet spot $15–$100

Price range

Great$6.15–$57.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Market size

Good$514K

$514K/yr · 407K searches

Review moat

Good1,492.05

avg incumbent reviews — the moat a new listing must climb

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-1.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, cowash is a $514K/yr Amazon United States market (407K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Feb–Mar–Nov. Verdict: Worth a look — 53/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

cowash market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: $662K–$882K; units × avg price
Conversion rate: 5.7%
Avg BSR: #666
Page quality: 0%
Prime: 95%
Sponsored: 75%
Out of stock: 4.3%
Avg brand age: 78 months
Avg seller age: 129 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

14%

As I Am48%
CURLSMITH17%
Method7%
I AM7%
Aunt Jackie's4%
Geologie3%
Open — no brand owns it (6 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.5% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Nov · busiest ÷ quietest = 2.3×

Open Trend

Top cowash search terms

cowash90K/yr -0.7%4.7% conv.
as i am cowash77K/yr -5.6%7.5% conv.
co wash48K/yr +4.8%3.6% conv.
cowash for curly hair44K/yr -4.4%4.1% conv.
as i am coconut cowash26K/yr +7.8%4.7% conv.
cowash cleansing conditioner21K/yr +2.0%2.8% conv.
co wash for curls23K/yr -19.1%3.6% conv.
co wash cleansing conditioner for hair13K/yr -9.6%3.4% conv.
curlsmith cowash8K/yr +23.8%8.1% conv.
as i am co wash8K/yr +10.6%6.5% conv.

All search terms

Top cowash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

As I Am Jamaican Black Castor Oil Cowash - 16 ounce

As I Am$9.604.6★610 rev

CURLSMITH Curl Quenching Conditioning Wash (12 oz)

CURLSMITH$23.254.6★1,919 rev

As I Am Coconut Cowash (Pack of 4)

As I Am$39.855.0★20 rev

Method Curl Defining Co-Wash Coco Twist Moisturizes & Detangles Hair - Sulfate Free Paraben Free & Safe for Color Treated Hair - 13.5 oz

Method$9.244.4★4,396 rev

As I Am Leave-in Conditioner 8 Ounce and Coconut Cowash Cleansing Conditioner 16 Ounce

I AM$23.774.6★2,892 rev

Newest

by launch date

Dry & Itchy Scalp Care Olive & Tea Tree Oil Co-Wash (Pack of 2 16 oz Each) Soothing Cowash for Dandruff & Flakes with Piroctone Olamine

Generic$27.817 rev

8mo ago

Method Curl Defining Co-Wash Coco Twist Moisturizes & Detangles Hair - Sulfate Free Paraben Free & Safe for Color Treated Hair - 13.5 oz

Method$9.244,396 rev

1y ago

As I Am Dry & Itchy Scalp Care Cowash - 16 ounce - Cleanses moisturizes and soothes dry and itchy scalp - With Olive Oil Tea Tree Oil & Peppermint Oil

As I Am$10.86237 rev

1y ago

The Doux One Love Co-Wash 16.0 Oz (Pack of 1) Red

The Doux$16.4026 rev

2y ago

Alberto VO5 Gentle Cleansing Co-Wash with Jojoba and Aloe - Cleansing Conditioner - Cowash for Scalp and Hair - Moisturizes and Smooths Hair - 15 oz

VO5$6.15170 rev

2y ago

What buyers say about cowash

What buyers praise and complain about, mined from review topics.

What buyers love

Smell16%

“Smells good, hair is soft”

Quality-Overall10%

“Great product to have available”

Soft Feel9%

“Its so soft”

Moist/Dry8%

“It's so moisturizing”

Cleansing7%

“Cleanses hair well”

Value For Money6%

“Excellent Product at an Awesome Price”

Ease Of Cleaning5%

“good cleaning ability”

Suitability Curly Hair4%

“Great for curly hair”

Hair Styling3%

“Oh yah-Soft, defined, bouncy curl results”

Hair Growth3%

“does wonders for my hair”

What buyers complain about

Smell9%

“I dont like the smell”

Moist/Dry8%

“not very moisturizing”

Oily/Greasy7%

“it makes my hair oily”

Thickness6%

“Product is too thick to come out of bottle”

Value For Money5%

“A little pricey”

Ease Of Cleaning5%

“makes hair dirty”

Hair Related4%

“Warning: Might cause your hair to tangle”

Suitability Short Hair3%

“Doesnt do anything good for my hair”

Texture/Consistency-Overall2%

“My texture is flat”

Color2%

“doesnt do anything to my color either”

Top return reasons

Leak-Proof18%

Smell14%

Advertised Vs Actual Product7%

Moist/Dry6%

Suitability Short Hair6%

Motor Power6%