Cover Up Makeup

Shoppers searched for this 433K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.

Searches, last 12 months

433K

Growth, 90 days vs prior 90

-17.8%

Conversion, latest week

2.3%

Market size, estimated

$123Ka year

Peak month

January1.7× the quietest month

Top search term

nyx foundation152K searches a year

Listings sell for $12.54 on average, from $4.98 to $61.29. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $12.54 that is $3K to $6K a year per listing.

Average price

$12.54under the $15 to $100 sweet spot

Price range

$4.98–$61.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

1.7%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #178 within Face. It carries 3,888 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

93%

Out of stock, average day

0.0%

Average rank

#178in Face

Average rating

4.16 starsAmazon United States average 4.42 stars

Average reviews

3,888per listing

Listings tracked

27

9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

9

Successful launches

7Amazon's first-year sales bar

Average brand age

61 months