cover gray hair touch up stick
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.27avg listing price — sweet spot $15–$100
Market size
Okay$208K$208K/yr · 201K searches
Price range
Okay$8.93–$17.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad13,450.33avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cover gray hair touch up stick is a $208K/yr Amazon United States market (201K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–Aug. Verdict: Skip it — 41/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
cover gray hair touch up stick market data
- Units sold / yr
- 20K–25K
- avg 2,000–2,500/product
- Revenue / yr
- $225K–$282K
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #17
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
54
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- EVERPRO65%
- L'Oreal Paris16%
- Boldify12%
- GRAY AWAY7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.9% search growth over the last 90 days.Peak months: Apr, Aug · busiest ÷ quietest = 2.1×
Top cover gray hair touch up stick search terms
- gray away30K/yr
- everpro gray away33K/yr
- gray away root touch up35K/yr
- root touch up pen14K/yr
- loreal magic root precision pen10K/yr
- gray away root touch up quick stick8K/yr
- grey away root touch up stick8K/yr
- everpro gray away dark brown9K/yr
- grey away6K/yr
- everpro gray away medium brown9K/yr
Top cover gray hair touch up stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EVERPRO Gray Away Root Touchup Quick Stick Black/Dark Brown 0.1 Oz
EVERPRO$8.944.2★7,353 rev
EVERPRO Gray Away Root Touchup Quick Stick Light Brown 0.1 Oz
EVERPRO$8.974.2★1,956 rev
LOreal Paris Magic Root Precision Pen Temporary Gray Hair Cover Up Concealer Brush with Washable Formula Hair Concealer for Scattered Grays 4 Dark Brown 0.05 fl oz
L'Oreal Paris$9.564.1★4,730 rev
BOLDIFY Hairline Powder - Water-Resistant Root Touch Up Hair Color for Gray Coverage - 24-Hour Stain-Proof Mess-Free Hair Powder for Thinning Hair - Light Brown
Boldify$17.074.3★42,009 rev
EVERPRO Gray Away Instant Root Cover Up Spray 2.5oz - Light Brown
GRAY AWAY$8.934.5★906 rev
Newest
by launch date
EVERPRO Gray Away Root Touchup Quick Stick Black 0.1 Oz
EVERPRO$9.287,353 rev
EVERPRO Gray Away Instant Root Cover Up Spray 2.5oz - Light Brown
GRAY AWAY$8.93906 rev
EVERPRO Gray Away Instant Root Cover Up Spray 2.5oz - Medium Brown
EVERPRO$8.93538 rev
EVERPRO Gray Away Instant Root Cover Up Spray 2.5oz - Dark Brown
EVERPRO$8.93458 rev
BOLDIFY Hairline Powder - Water-Resistant Root Touch Up Hair Color for Gray Coverage - 24-Hour Stain-Proof Mess-Free Hair Powder for Thinning Hair - Light Brown
Boldify$17.0742,009 rev
Trending
90-day click momentum
BOLDIFY Hairline Powder - Water-Resistant Root Touch Up Hair Color for Gray Coverage - 24-Hour Stain-Proof Mess-Free Hair Powder for Thinning Hair - Medium Brown
Boldify$17.024.3★
BOLDIFY Hairline Powder - Water-Resistant Root Touch Up Hair Color for Gray Coverage - 24-Hour Stain-Proof Mess-Free Hair Powder for Thinning Hair - Light Brown
Boldify$17.074.3★
LOreal Paris Magic Root Precision Pen Temporary Gray Hair Cover Up Concealer Brush with Washable Formula Hair Concealer for Scattered Grays 4 Dark Brown 0.05 fl oz
L'Oreal Paris$9.564.1★
BOLDIFY Hairline Powder - Water-Resistant Root Touch Up Hair Color for Gray Coverage - 24-Hour Stain-Proof Mess-Free Hair Powder for Thinning Hair - Dark Brown
Boldify$16.394.3★
EVERPRO Gray Away Root Touchup Quick Stick Light Brown 0.1 Oz
EVERPRO$8.974.2★
What buyers say about cover gray hair touch up stick
What buyers praise and complain about, mined from review topics.What buyers love
“Covers well”
“Excellent Product”
“Color match was perfect”
“Easy to put on”
“It colored my hair well”
“Applicator very helpful”
“Works beautifully”
“Exactly as described”
“Not very expensive”
“it lasts all day”
What buyers complain about
“Color doesnt match”
“not good results”
“does not completely cover them”
“It didn't color my gray hair”
“And difficult to use”
“Too small”
“Waste of money”
“Broken Applicator less than a month”
“Broken Applicator less than a month”
“misrepresented”
Top return reasons
Common questions
- Is cover gray hair touch up stick profitable to sell on Amazon United States?
- The niche generates $208K/yr across 12 tracked products. 90-day search growth is -2.9%. Flapen's verdict: Skip it (41/100).
- How competitive is the cover gray hair touch up stick niche?
- 4 brands and 54 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cover gray hair touch up stick?
- Top complaints mined from reviews: Color, Functionality-Overall, Coverage. The return rate is 1.8%.
- When does demand for cover gray hair touch up stick peak?
- Demand peaks in Apr–Aug; the busiest month runs 2.1× the quietest.
- What does it cost to enter the cover gray hair touch up stick niche?
- Listings span $8.93–$17.07; the average listing price is $11.27 (sweet spot $15–$100). The average incumbent carries 13,450 reviews — the moat a new listing must climb.