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Covebalm Beauty Skin Tint

Fail

Demand is soft, at -33.1% this quarter, so Covebalm Beauty Skin Tint is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$175K/yr761K searches / yr
90-day growth
-33.1%search demand this quarter
Competition
59%top-5 click share · 8 brands · 24 sellers

Flapen Score

Covebalm Beauty Skin Tint against its category

The dotted line is the Beauty & Personal Care average. Past it, Covebalm Beauty Skin Tint is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Covebalm Beauty Skin Tint market on Amazon at a glance

Shoppers on Amazon United States searched for Covebalm Beauty Skin Tint 761K times last year and spent an estimated $175K. The top 5 brands take 95% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 761K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $175K a year.

Searches, last 12 months
761K
Growth, 90 days vs prior 90
-33.1%
Conversion, latest week
2.0%
Market size, estimated
$175Ka year
Top search term
covebalm181K searches a year

02 · Price

A sale here is worth $11.66.

Listings sell for $11.66 on average, from $6.99 to $16.21. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $11.66 that is $3K to $6K a year per listing.

Average price
$11.66under the $15 to $100 sweet spot
Price range
$6.99–$16.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.5% of listings are out of stock. The average listing ranks #270 within Face. It carries 835 reviews at 3.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
22.5%
Average rank
#270in Face
Average rating
3.74 starsAmazon United States average 4.42 stars
Average reviews
835per listing
Listings tracked
19

04 · Newcomers

4 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
4Amazon's first-year sales bar
Average brand age
42 months

Products

Top Covebalm Beauty Skin Tint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

24

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

3%

  • Brand 159%
  • Brand 219%
  • Brand 311%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Covebalm Beauty Skin Tint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr · busiest ÷ quietest = 3.7× · 11 of 12 months tracked

Search terms

Top Covebalm Beauty Skin Tint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • covebalm181K/yr
  • covebalm beauty skin tint for black women74K/yr
  • cove balm skin tint for black women117K/yr
  • cove balm78K/yr
  • cove balm skin tint balm25K/yr
  • covebalm foundation stick44K/yr
  • covebalm skin tint balm15K/yr
  • cover balm for black women17K/yr
  • coverbalm for black women16K/yr
  • cove balm serum boosted skin tint balm20K/yr

Reviews and returns

What reviews say buyers love and hate about Covebalm Beauty Skin Tint

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Suitability Combination Skin”
31%of negative reviews mention “Color”
2.3%of orders come back
“Wrong color”
A buyer, on “Color”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Covebalm Beauty Skin Tint questions

Answered from the same tracked data.