Coty

Shoppers searched for this 332K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $196K a year.

Searches, last 12 months

332K

Growth, 90 days vs prior 90

-11.8%

Conversion, latest week

2.7%

Market size, estimated

$196Ka year

Peak month

June1.9× the quietest month

Top search term

loves baby soft89K searches a year

Listings sell for $22.06 on average, from $12.60 to $50.22. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 2,000 to 2,500 of them. At $22.06 that is $44K to $55K a year per listing.

Average price

$22.06inside the $15 to $100 sweet spot

Price range

$12.60–$50.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

2,000–2,500

Revenue per listing a year

$44K–$55K

Returns

0.7%of orders · Amazon United States median 2.1%

42% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #662 within Women's. It carries 1,676 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings

42%

Prime listings

33%

Out of stock, average day

5.1%

Average rank

#662in Women's

Average rating

4.00 starsAmazon United States average 4.42 stars

Average reviews

1,676per listing

Listings tracked

12

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

69 months