coty
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$22.06avg listing price — sweet spot $15–$100
Price range
Great$12.60–$50.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,675.92avg incumbent reviews — the moat a new listing must climb
Market size
Okay$196K$196K/yr · 332K searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, coty is a $196K/yr Amazon United States market (332K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
coty market data
- Units sold / yr
- 13K–15K
- avg 2,000–2,500/product
- Revenue / yr
- $276K–$331K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #662
- Page quality
- 0%
- Prime
- 33%
- Sponsored
- 42%
- Out of stock
- 5.1%
- Avg brand age
- 69 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
109
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Dana49%
- BUYBUZZ24%
- Generic16%
- L'ovedbaby5%
- Heating Master3%
- MOBETTER FRAGRANCE OILS3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.Peak months: Jun, Nov, Dec · busiest ÷ quietest = 1.9×
Top coty search terms
- loves baby soft89K/yr
- loves baby soft perfume original104K/yr
- loves baby soft perfume54K/yr
- baby soft perfume44K/yr
- baby soft10K/yr
- loves baby soft body spray11K/yr
- love baby soft perfume7K/yr
- baby love perfume3K/yr
- loves baby soft cologne3K/yr
- loves baby soft perfume set4K/yr
Top coty products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Loves Baby Soft Cologne Mist Original Fragrance
Dana$19.704.6★10,116 rev
Loves Baby Soft Whisper Soft Mist Perfume Spray 2.5 Fl Oz Scent Category: Floral Powder TOP NOTES: Lemon Leaf Orange
BUYBUZZ$23.784.5★38 rev
Loves Baby Soft Whisper Soft Mist Perfume Spray 2.5 Fl Oz- (pack of 1)
Generic$16.561.0★1 rev
Lovedbaby Baby Girls Organic Snap One-Piece Footies Mauve 0-3 Months US
L'ovedbaby$27.594.5★2,278 rev
Dana Loves Soft Jasmin Cologne Mist Romantic Jasmine Perfume Body Spray for Women with Soft Floral & Musky Scent (1.5oz)
Dana$20.043.6★218 rev
Newest
by launch dateLoves Baby Soft Whisper Soft Mist Perfume Spray 2.5 Fl Oz- (pack of 1)
Generic$16.561 rev
Loves Baby Soft Whisper Soft Mist Perfume Spray 2.5 Fl Oz- (pack of 1)
Generic$14.020 rev
Loves Baby Soft Whisper Soft Mist Perfume Spray 2.5 Fl Oz- (pack of 1)
Generic$15.180 rev
Loves Baby Soft Whisper Soft Mist Perfume Spray 2.5 Fl Oz- (pack of 1)
Generic$17.113 rev
Loves Baby Soft Whisper Soft Mist Perfume Spray 2.5 Fl Oz- 1pack
Generic$16.814 rev
Trending
90-day click momentumLoves Baby Soft Whisper Soft Mist Perfume Spray 2.5 Fl Oz- 1pack
Generic$16.815.0★
Loves Baby Soft Whisper Soft Mist Perfume Spray 2.5 Fl Oz- (pack of 1)
Generic$16.561.0★
Loves Baby Soft Whisper Soft Mist Perfume Spray 2.5 Fl Oz- (pack of 1)
Generic$14.020.0★
Lovedbaby Baby Girls Organic Snap One-Piece Footies Mauve 0-3 Months US
L'ovedbaby$27.594.5★
Loves Baby Soft Whisper Soft Mist Perfume Spray 2.5 Fl Oz- (pack of 1)
Generic$15.180.0★
What buyers say about coty
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing long lasting fragrance”
“It feels silky going on”
“Great price”
“Exactly as described”
“lasts all day”
“Good size”
“Nice quality”
“Easy to apply”
“but still okay to use”
“Ideal for dry elbows”
What buyers complain about
“Definitely does not smell like the original”
“Extremely overpriced”
“Allergic reaction”
“doesn't last long”
“BURNS SKIN”
“Not the same with my first purchase”
“Very tiny,”
“bad batches”
“BURNS”
“All of them were more watery than oil based consistency”
Top return reasons
Common questions
- Is coty profitable to sell on Amazon United States?
- The niche generates $196K/yr across 12 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the coty niche?
- 6 brands and 109 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in coty?
- Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.7%.
- When does demand for coty peak?
- Demand peaks in Jun–Nov–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the coty niche?
- Listings span $12.60–$50.22; the average listing price is $22.06 (sweet spot $15–$100). The average incumbent carries 1,676 reviews — the moat a new listing must climb.