Cotton Swabs for Makeup

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months

52K

Growth, 90 days vs prior 90

-13.0%

Conversion, latest week

14.4%

Market size, estimated

$61Ka year

Peak month

January1.3× the quietest month

Top search term

makeup qtips20K searches a year

Listings sell for $8.08 on average, from $1.73 to $14.65. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $8.08 that is $2K to $4K a year per listing.

Average price

$8.08under the $15 to $100 sweet spot

Price range

$1.73–$14.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

0.3%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #105,486 within Cotton Balls & Swabs. It carries 1,682 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

95%

Out of stock, average day

0.4%

Average rank

#105,486in Cotton Balls & Swabs

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

1,682per listing

Listings tracked

19

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

47 months