Cotton Ovals
MaybeAn estimated 0.1% of orders come back. But the average product has 8,771 reviews to catch up to, so Cotton Ovals is a Maybe.
- Flapen Score
- 51 / 100Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 4851
- Market size
- $254K/yr253K searches / yr
- 90-day growth
- +9.0%search demand this quarter
- Competition
- 58%top-5 click share · 15 brands · 552 sellers
Flapen Score
Cotton Ovals against its category
The dotted line is the Beauty & Personal Care average. Past it, Cotton Ovals is stronger. Inside it, weaker.
Market
The Cotton Ovals market on Amazon at a glance
Shoppers on Amazon United States searched for Cotton Ovals 253K times last year and spent an estimated $254K. The top 5 brands take 65% of clicks. Demand peaks in Jun. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 11.5% of those searches ended in a purchase.
Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $254K a year.
- Searches, last 12 months
- 253K
- Growth, 90 days vs prior 90
- +9.0%
- Conversion, latest week
- 11.5%
- Market size, estimated
- $254Ka year
- Peak month
- June2.1× the quietest month
- Top search term
- large cotton rounds43K searches a year
02 · Price
A sale here is worth $8.74.
Listings sell for $8.74 on average, from $2.99 to $18.89. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $8.74 that is $13K to $17K a year per listing.
- Average price
- $8.74under the $15 to $100 sweet spot
- Price range
- $2.99–$18.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $13K–$17K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Cotton Balls & Swabs. It carries 8,771 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #46in Cotton Balls & Swabs
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 8,771per listing
- Listings tracked
- 20
04 · Newcomers
5 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Cotton Ovals products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
552
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
29%
- Brand 128%
- Brand 212%
- Brand 311%
- Brand 47%
- Brand 56%
- Brand 66%
Demand
Cotton Ovals search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 2.1×
Search terms
Top Cotton Ovals search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- large cotton rounds43K/yr
- cotton ovals42K/yr
- large cotton pads32K/yr
- oval cotton pads for face20K/yr
- cotton rounds large20K/yr
- cotton ovals for face17K/yr
- cotton pads large14K/yr
- oval cotton pads9K/yr
- big cotton pads7K/yr
- cotton ovals for makeup removal6K/yr
Reviews and returns
What reviews say buyers love and hate about Cotton Ovals
We read the reviews and the return reasons for every product selling here.
“Falls apart”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cotton Ovals questions
Answered from the same tracked data.









