Cotton Hair Towel Wrap

Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.

Searches, last 12 months

235K

Growth, 90 days vs prior 90

-4.3%

Conversion, latest week

3.1%

Market size, estimated

$124Ka year

Peak month

December1.6× the quietest month

Top search term

cotton hair towel71K searches a year

Listings sell for $16.70 on average, from $5.60 to $38.47. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $16.70 that is $2K to $4K a year per listing.

Average price

$16.70inside the $15 to $100 sweet spot

Price range

$5.60–$38.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

1.4%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #59 within Hair Drying Towels. It carries 3,022 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

3.2%

Average rank

#59in Hair Drying Towels

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

3,022per listing

Listings tracked

47

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

4Amazon's first-year sales bar

Average brand age

47 months