Cotton Candy Nail Polish

Shoppers searched for this 262K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +31.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months

262K

Growth, 90 days vs prior 90

+31.5%

Conversion, latest week

1.5%

Market size, estimated

$35Ka year

Peak month

May2.8× the quietest month

Top search term

china glaze nail polish133K searches a year

Listings sell for $8.99 on average, from $2.28 to $23.80. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $8.99 that is $0 to $899 a year per listing.

Average price

$8.99under the $15 to $100 sweet spot

Price range

$2.28–$23.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$899

Returns

0.4%of orders · Amazon United States median 2.1%

47% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #848 within Nail Polish. It carries 11,781 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

81%

Out of stock, average day

3.4%

Average rank

#848in Nail Polish

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

11,781per listing

Listings tracked

43

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

58 months