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Cosmetic Storage Box

Fail

Shoppers spend an estimated $2K a year here, so Cosmetic Storage Box is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$2K/yr32K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
34%top-5 click share · 30 brands · 39 sellers

Flapen Score

Cosmetic Storage Box against its category

The dotted line is the Beauty & Personal Care average. Past it, Cosmetic Storage Box is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cosmetic Storage Box market on Amazon at a glance

Shoppers on Amazon United States searched for Cosmetic Storage Box 32K times last year and spent an estimated $2K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
0.2%
Market size, estimated
$2Ka year
Peak month
December2.0× the quietest month
Top search term
cosmetic storage box12K searches a year

02 · Price

A sale here is worth $25.98.

Listings sell for $25.98 on average, from $9.59 to $50.68. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $25.98 that is $0 to $3K a year per listing.

Average price
$25.98inside the $15 to $100 sweet spot
Price range
$9.59–$50.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #424 within Bags & Cases. It carries 3,674 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
95%
Out of stock, average day
6.7%
Average rank
#424in Bags & Cases
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
3,674per listing
Listings tracked
44

04 · Newcomers

5 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
5Amazon's first-year sales bar
Average brand age
29 months

Products

Top Cosmetic Storage Box products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

$0$52$103$155$207101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 rising

Sellers

39

Est. top-5 brand share

55%

Top 20: 89%

Est. top-5 click share

34%

Top 20: 71%

Open market

42%

  • FRENESSA21%
  • Joligrace16%
  • Vtopmart9%
  • Relavel4%
  • NestOrganix4%
  • HBlife4%

Demand

Cosmetic Storage Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Cosmetic Storage Box search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cosmetic storage box12K/yr
  • makeup chest8K/yr
  • metal makeup organizer6K/yr
  • cosmetics storage box2K/yr
  • makeup lock box with key2K/yr
  • cosmetic storage box organizer791/yr

Reviews and returns

What reviews say buyers love and hate about Cosmetic Storage Box

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Storage Capacity”
24%of negative reviews mention “Size-Overall”
3.2%of orders come back
“This thing is HUGE”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cosmetic Storage Box questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data