Coral Nail Polish

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +147.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months

131K

Growth, 90 days vs prior 90

+147.2%

Conversion, latest week

4.1%

Market size, estimated

$45Ka year

Peak month

May10.4× the quietest month

Top search term

coral gel nail polish54K searches a year

Listings sell for $8.39 on average, from $3.89 to $23.53. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $8.39 that is $839 to $2K a year per listing.

Average price

$8.39under the $15 to $100 sweet spot

Price range

$3.89–$23.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$839–$2K

Returns

1.3%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #149 within Gel Polish. It carries 7,596 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

5.5%

Average rank

#149in Gel Polish

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

7,596per listing

Listings tracked

43

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

1Amazon's first-year sales bar

Average brand age

53 months