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Copper Shampoo

Fail

The average product has 21,545 reviews to catch up to, so Copper Shampoo is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$70K/yr81K searches / yr
90-day growth
+24.4%search demand this quarter
Competition
74%top-5 click share · 10 brands · 20 sellers

Flapen Score

Copper Shampoo against its category

The dotted line is the Beauty & Personal Care average. Past it, Copper Shampoo is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Copper Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Copper Shampoo 81K times last year and spent an estimated $70K. The top 5 brands take 80% of clicks. Demand peaks in Jun–Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
+24.4%
Conversion, latest week
3.4%
Market size, estimated
$70Ka year
Peak month
September1.8× the quietest month
Top search term
copper shampoo30K searches a year

02 · Price

A sale here is worth $25.19.

Listings sell for $25.19 on average, from $13.71 to $37.63. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $25.19 that is $6K to $13K a year per listing.

Average price
$25.19inside the $15 to $100 sweet spot
Price range
$13.71–$37.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$6K–$13K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #740 within Hair Coloring Products. It carries 21,545 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#740in Hair Coloring Products
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
21,545per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Copper Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

10 flat

Sellers

20

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

15%

  • Brand 152%
  • Brand 29%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (4 brands, 15%)

Demand

Copper Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Sep · busiest ÷ quietest = 1.8×

Search terms

Top Copper Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • copper shampoo30K/yr
  • copper hair shampoo12K/yr
  • copper shampoo and conditioner7K/yr
  • keracolor copper7K/yr
  • shampoo para cabello cobrizo6K/yr
  • copper color depositing shampoo7K/yr
  • keracolor clenditioner copper3K/yr
  • copper depositing shampoo3K/yr
  • copper shampoo color depositing5K/yr

Reviews and returns

What reviews say buyers love and hate about Copper Shampoo

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Color”
17%of negative reviews mention “Color”
1.3%of orders come back
“Was very very dark”
A buyer, on “Color”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Copper Shampoo questions

Answered from the same tracked data.