Copper Hair Dye

Shoppers searched for this 733K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $358K a year.

Searches, last 12 months

733K

Growth, 90 days vs prior 90

+4.5%

Conversion, latest week

2.9%

Market size, estimated

$358Ka year

Peak month

September1.7× the quietest month

Top search term

copper hair dye245K searches a year

Listings sell for $16.55 on average, from $4.42 to $32.81. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $16.55 that is $8K to $12K a year per listing.

Average price

$16.55inside the $15 to $100 sweet spot

Price range

$4.42–$32.81

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

$8K–$12K

Returns

0.7%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #94 within Hair Coloring Products. It carries 12,839 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#94in Hair Coloring Products

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

12,839per listing

Listings tracked

36

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

60 months