Cooling Spray
FailThe top 5 products take 92% of clicks, so Cooling Spray is a Fail.
- Flapen Score
- 46 / 100Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 4846
- Market size
- $140K/yr282K searches / yr
- 90-day growth
- +22.9%search demand this quarter
- Competition
- 92%top-5 click share · 7 brands · 11 sellers
Flapen Score
Cooling Spray against its category
The dotted line is the Beauty & Personal Care average. Past it, Cooling Spray is stronger. Inside it, weaker.
Market
The Cooling Spray market on Amazon at a glance
Shoppers on Amazon United States searched for Cooling Spray 282K times last year and spent an estimated $140K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Apr–May–Jun–Jul. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 282K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.
- Searches, last 12 months
- 282K
- Growth, 90 days vs prior 90
- +22.9%
- Conversion, latest week
- 3.7%
- Market size, estimated
- $140Ka year
- Peak month
- June15.9× the quietest month
- Top search term
- cooling spray67K searches a year
02 · Price
A sale here is worth $13.34.
Listings sell for $13.34 on average, from $9.62 to $21.21. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $13.34 that is $3K to $7K a year per listing.
- Average price
- $13.34under the $15 to $100 sweet spot
- Price range
- $9.62–$21.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #123 within Deodorants & Antiperspirants. It carries 2,453 reviews at 4.11 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 6.6%
- Average rank
- #123in Deodorants & Antiperspirants
- Average rating
- 4.11 starsAmazon United States average 4.42 stars
- Average reviews
- 2,453per listing
- Listings tracked
- 8
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Cooling Spray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Secret Cooling Aluminum Free Whole Body Deodorant Mist for Women 24hr Odor Protection Instant Cooling Relief Soothes & Revitalizes Skin PH Balanced Formula Invigorating Mint Scent 5.2 fl oz
- Price
- $11.67
- Rating
- 4.2/5
- Reviews
- 1,010
- Age
- 4mo ago

Secret Cooling Aluminum Free Whole Body Deodorant Mist for Women 24hr Odor Protection Instant Cooling Relief Soothes & Revitalizes Skin PH Balanced Formula Relaxing Lavender Scent 5.2 fl oz
- Price
- $11.32
- Rating
- 4.2/5
- Reviews
- 1,010
- Age
- 4mo ago

plusOne Cooling Hydration Mist 3-in-1 Body & Face Spray with Niacinamide Hyaluronic Acid & Ashwagandha pH-Balanced Support for Menopause 4oz
- Price
- $9.62
- Rating
- 3.8/5
- Reviews
- 46
- Age
- 3mo ago

Sun Bum Cool Down Aloe Vera Spray - Vegan After Sun Care to Soothe and Hydrate Sunburn - 6 oz
- Price
- $11.58
- Rating
- 4.4/5
- Reviews
- 3,333
- Age
- 14y ago

Future of Cool Cooling Body Spray Refreshing Cool Mist for Adults with Menthol & Peppermint (2 oz.) Deodorizing Body Spray for Instant Heat Relief Non-GMO Vegan & Travel-Size
- Price
- $14.76
- Rating
- 3.9/5
- Reviews
- 29
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Adhesive Gbye 200ml Cold Spray and Cooling Wipe Set - Instant Freeze Spray for Sports Reduce Muscle Fatigue Micro-Mist Body Cooling Spray for Outdoor Heat with Hyaluronate for Skin Care
- Price
- $13.44
- Rating
- 3.6/5
- Reviews
- 7
- Age
- 3mo ago

plusOne Cooling Hydration Mist 3-in-1 Body & Face Spray with Niacinamide Hyaluronic Acid & Ashwagandha pH-Balanced Support for Menopause 4oz
- Price
- $9.62
- Rating
- 3.8/5
- Reviews
- 46
- Age
- 3mo ago

Future of Cool Cooling Body Spray Refreshing Cool Mist for Adults with Menthol & Peppermint (2 oz.) Deodorizing Body Spray for Instant Heat Relief Non-GMO Vegan & Travel-Size
- Price
- $14.76
- Rating
- 3.9/5
- Reviews
- 29
- Age
- 8mo ago

Secret Cooling Aluminum Free Whole Body Deodorant Mist for Women 24hr Odor Protection Instant Cooling Relief Soothes & Revitalizes Skin PH Balanced Formula Invigorating Mint Scent 5.2 fl oz
- Price
- $11.67
- Rating
- 4.2/5
- Reviews
- 1,010
- Age
- 4mo ago

Sun Bum Cool Down Aloe Vera Spray - Vegan After Sun Care to Soothe and Hydrate Sunburn - 6 oz
- Price
- $11.58
- Rating
- 4.4/5
- Reviews
- 3,333
- Age
- 14y ago
Newest
by launch date
Adhesive Gbye 200ml Cold Spray and Cooling Wipe Set - Instant Freeze Spray for Sports Reduce Muscle Fatigue Micro-Mist Body Cooling Spray for Outdoor Heat with Hyaluronate for Skin Care
- Price
- $13.44
- Rating
- 3.6/5
- Reviews
- 7
- Age
- 3mo ago

plusOne Cooling Hydration Mist 3-in-1 Body & Face Spray with Niacinamide Hyaluronic Acid & Ashwagandha pH-Balanced Support for Menopause 4oz
- Price
- $9.62
- Rating
- 3.8/5
- Reviews
- 46
- Age
- 3mo ago

Secret Cooling Aluminum Free Whole Body Deodorant Mist for Women 24hr Odor Protection Instant Cooling Relief Soothes & Revitalizes Skin PH Balanced Formula Invigorating Mint Scent 5.2 fl oz
- Price
- $11.67
- Rating
- 4.2/5
- Reviews
- 1,010
- Age
- 4mo ago

Secret Cooling Aluminum Free Whole Body Deodorant Mist for Women 24hr Odor Protection Instant Cooling Relief Soothes & Revitalizes Skin PH Balanced Formula Relaxing Lavender Scent 5.2 fl oz
- Price
- $11.32
- Rating
- 4.2/5
- Reviews
- 1,010
- Age
- 4mo ago

Future of Cool Cooling Body Spray Refreshing Cool Mist for Adults with Menthol & Peppermint (2 oz.) Deodorizing Body Spray for Instant Heat Relief Non-GMO Vegan & Travel-Size
- Price
- $14.76
- Rating
- 3.9/5
- Reviews
- 29
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
11
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
92%
Top 20: 100%
Open market
3%
- Secret76%
- plusOne7%
- Sun Bum5%
- Future of Cool3%
- La Roche-Posay3%
- Peter Thomas Roth3%
- Open — no brand owns it (1 brand, 3%)
Demand
Cooling Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Apr, May, Jun, Jul · busiest ÷ quietest = 15.9×
Search terms
Top Cooling Spray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cooling spray67K/yr
- secret cooling mist59K/yr
- secret cooling mist spray19K/yr
- cooling mist22K/yr
- cooling spray for hot weather23K/yr
- secret whole body cooling mist20K/yr
- cooling body spray10K/yr
- cooling mist spray9K/yr
- cooling spray for body6K/yr
- body cooling spray8K/yr
Reviews and returns
What reviews say buyers love and hate about Cooling Spray
We read the reviews and the return reasons for every product selling here.
“Did not smell good”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cooling Spray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









