Is cooling spray profitable to sell on Amazon United States?

The niche generates $140K/yr across 8 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +22.9%. Flapen's verdict: Skip it (46/100).

How competitive is the cooling spray niche?

7 brands and 11 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in cooling spray?

Top complaints mined from reviews: Smell, Heating, Value For Money. The return rate is 0.0%.

When does demand for cooling spray peak?

Demand peaks in Jan–Apr–May–Jun–Jul; the busiest month runs 15.9× the quietest.

What does it cost to enter the cooling spray niche?

Listings span $9.62–$21.21; the average listing price is $13.34 (sweet spot $15–$100). The average incumbent carries 2,453 reviews — the moat a new listing must climb.

cooling spray

Skip it

A concentrated shelf (top 5 take 92% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Good$13.34

avg listing price — sweet spot $15–$100

Price range

Good$9.62–$21.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+22.9%

90-day search growth — must beat 0% to launch

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,453.13

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$140K

$140K/yr · 282K searches

Brand share

Bad95%

top-5 brand share — brand-locked demand

Competition

Bad92%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, cooling spray is a $140K/yr Amazon United States market (282K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Apr–May–Jun–Jul. Verdict: Skip it — 46/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

cooling spray market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $107K–$133K; units × avg price
Conversion rate: 3.7%
Avg BSR: #123
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 6.6%
Avg brand age: 52 months
Avg seller age: 140 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Secret76%
plusOne7%
Sun Bum5%
Future of Cool3%
La Roche-Posay3%
Peter Thomas Roth3%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +22.9% search growth over the last 90 days.

Peak months: Jan, Apr, May, Jun, Jul · busiest ÷ quietest = 15.9×

Open Trend

Top cooling spray search terms

cooling spray67K/yr +187.3%1.3% conv.
secret cooling mist59K/yr -65.7%4.6% conv.
secret cooling mist spray19K/yr +134.6%6.0% conv.
cooling mist22K/yr +103.4%1.4% conv.
cooling spray for hot weather23K/yr +468.6%0.9% conv.
secret whole body cooling mist20K/yr +13.6%4.7% conv.
cooling body spray10K/yr +212.3%1.6% conv.
cooling mist spray9K/yr +90.1%1.6% conv.
cooling spray for body6K/yr +992.0%1.8% conv.
body cooling spray8K/yr +118.9%1.3% conv.

All search terms

Top cooling spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Secret Cooling Aluminum Free Whole Body Deodorant Mist for Women 24hr Odor Protection Instant Cooling Relief Soothes & Revitalizes Skin PH Balanced Formula Invigorating Mint Scent 5.2 fl oz

Secret$11.674.2★1,010 rev

Secret Cooling Aluminum Free Whole Body Deodorant Mist for Women 24hr Odor Protection Instant Cooling Relief Soothes & Revitalizes Skin PH Balanced Formula Relaxing Lavender Scent 5.2 fl oz

Secret$11.324.2★1,010 rev

plusOne Cooling Hydration Mist 3-in-1 Body & Face Spray with Niacinamide Hyaluronic Acid & Ashwagandha pH-Balanced Support for Menopause 4oz

plusOne$9.623.8★46 rev

Sun Bum Cool Down Aloe Vera Spray - Vegan After Sun Care to Soothe and Hydrate Sunburn - 6 oz

Sun Bum$11.584.4★3,333 rev

Future of Cool Cooling Body Spray Refreshing Cool Mist for Adults with Menthol & Peppermint (2 oz.) Deodorizing Body Spray for Instant Heat Relief Non-GMO Vegan & Travel-Size

Future of Cool$14.763.9★29 rev

Newest

by launch date

Adhesive Gbye 200ml Cold Spray and Cooling Wipe Set - Instant Freeze Spray for Sports Reduce Muscle Fatigue Micro-Mist Body Cooling Spray for Outdoor Heat with Hyaluronate for Skin Care

Adhesive Gbye$13.447 rev

3mo ago

plusOne Cooling Hydration Mist 3-in-1 Body & Face Spray with Niacinamide Hyaluronic Acid & Ashwagandha pH-Balanced Support for Menopause 4oz

plusOne$9.6246 rev

3mo ago

Secret Cooling Aluminum Free Whole Body Deodorant Mist for Women 24hr Odor Protection Instant Cooling Relief Soothes & Revitalizes Skin PH Balanced Formula Invigorating Mint Scent 5.2 fl oz

Secret$11.671,010 rev

4mo ago

Secret Cooling Aluminum Free Whole Body Deodorant Mist for Women 24hr Odor Protection Instant Cooling Relief Soothes & Revitalizes Skin PH Balanced Formula Relaxing Lavender Scent 5.2 fl oz

Secret$11.321,010 rev

4mo ago

Future of Cool Cooling Body Spray Refreshing Cool Mist for Adults with Menthol & Peppermint (2 oz.) Deodorizing Body Spray for Instant Heat Relief Non-GMO Vegan & Travel-Size

Future of Cool$14.7629 rev

8mo ago

What buyers say about cooling spray

What buyers praise and complain about, mined from review topics.

What buyers love

Smell32%

“Awesome smell”

Moist/Dry6%

“it seems to help keep the moisture”

Quality-Overall5%

“Excellent product”

Suitability Dry Skin5%

“Its perfect after workouts, hot days, beach trips, or anytime my skin feels dry and tired”

Suitability Hot Weather4%

“a MUST HAVE for the upcoming hot weather this summer”

Ease Of Use4%

“Easy Use”

Heating4%

“nice cooling effect”

Allergies4%

“No irritation”

Suitability Combination Skin3%

“It just feels really good knowing youre putting something beneficial on your skin”

Efficiency3%

“it does its job very well”

What buyers complain about

Smell28%

“Did not smell good”

Heating7%

“No cooling effect”

Value For Money6%

“Expensive”

Allergies4%

“Allergic reaction”

Oily/Greasy3%

“it's very oily on skin”

Adhesion/Stickiness3%

“makes my skin sticky”

Durability3%

“it's not long lasting”

Skin Health2%

“Burns skin immediately when using”

Flammable2%

“She noticed after spraying it on her girly bits it started to burn”

Moist/Dry2%

“It takes a bit to dry”

Top return reasons

Advertised Vs Actual Product34%

Functionality-Overall19%

Smell16%

Suitability Hot Weather6%

Dilute/Watery6%

Quality-Overall6%

Size-Overall6%

Defective Material/Parts6%

Common questions

Is cooling spray profitable to sell on Amazon United States?: The niche generates $140K/yr across 8 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +22.9%. Flapen's verdict: Skip it (46/100).
How competitive is the cooling spray niche?: 7 brands and 11 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in cooling spray?: Top complaints mined from reviews: Smell, Heating, Value For Money. The return rate is 0.0%.
When does demand for cooling spray peak?: Demand peaks in Jan–Apr–May–Jun–Jul; the busiest month runs 15.9× the quietest.
What does it cost to enter the cooling spray niche?: Listings span $9.62–$21.21; the average listing price is $13.34 (sweet spot $15–$100). The average incumbent carries 2,453 reviews — the moat a new listing must climb.