Cooling Eye Gel
MaybeAn estimated 0.8% of orders come back. But shoppers spend an estimated $49K a year here, so Cooling Eye Gel is a Maybe.
- Flapen Score
- 50 / 100Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 4850
- Market size
- $49K/yr48K searches / yr
- 90-day growth
- +29.8%search demand this quarter
- Competition
- 70%top-5 click share · 11 brands · 59 sellers
Flapen Score
Cooling Eye Gel against its category
The dotted line is the Beauty & Personal Care average. Past it, Cooling Eye Gel is stronger. Inside it, weaker.
Market
The Cooling Eye Gel market on Amazon at a glance
Shoppers on Amazon United States searched for Cooling Eye Gel 48K times last year and spent an estimated $49K. The top 5 brands take 82% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 5.2% of those searches ended in a purchase.
Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.
- Searches, last 12 months
- 48K
- Growth, 90 days vs prior 90
- +29.8%
- Conversion, latest week
- 5.2%
- Market size, estimated
- $49Ka year
- Top search term
- bliss eye cream16K searches a year
02 · Price
A sale here is worth $19.53.
Listings sell for $19.53 on average, from $5.95 to $36.29. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $19.53 that is $5K to $10K a year per listing.
- Average price
- $19.53inside the $15 to $100 sweet spot
- Price range
- $5.95–$36.29
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #62 within Eyes. It carries 8,775 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 9.1%
- Average rank
- #62in Eyes
- Average rating
- 4.25 starsAmazon United States average 4.42 stars
- Average reviews
- 8,775per listing
- Listings tracked
- 14
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Cooling Eye Gel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
59
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
13%
- Brand 146%
- Brand 212%
- Brand 39%
- Brand 48%
- Brand 58%
- Brand 65%
- Open — no brand owns it (5 brands, 13%)
Search terms
Top Cooling Eye Gel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bliss eye cream16K/yr
- under eye hollow filler5K/yr
- cooling eye gel6K/yr
- under eye volume filler4K/yr
- eye filler3K/yr
- hollow eyes3K/yr
- under eye plumper for sunken eyes3K/yr
- collagen for eyes3K/yr
- bliss eye gel2K/yr
- bliss eye2K/yr
Reviews and returns
What reviews say buyers love and hate about Cooling Eye Gel
We read the reviews and the return reasons for every product selling here.
“Did not work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cooling Eye Gel questions
Answered from the same tracked data.









