cooling eye gel
Worth a lookShows low returns (0.8%), but a small market ($49K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$19.53avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.95–$36.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Growth
Good+29.8%90-day search growth — must beat 0% to launch
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad8,775.21avg incumbent reviews — the moat a new listing must climb
Market size
Bad$49K$49K/yr · 48K searches
According to Flapen's Amazon United States niche tracking, cooling eye gel is a $49K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
cooling eye gel market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $59K–$78K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #62
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 9.1%
- Avg brand age
- 51 months
- Avg seller age
- 126 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
59
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
13%
- Bliss46%
- Dr.Melaxin12%
- medicube9%
- Eight Saints8%
- Abib8%
- Good Molecules5%
- Open — no brand owns it (5 brands, 13%)
Top cooling eye gel search terms
- bliss eye cream16K/yr
- under eye hollow filler5K/yr
- cooling eye gel6K/yr
- under eye volume filler4K/yr
- eye filler3K/yr
- hollow eyes3K/yr
- under eye plumper for sunken eyes3K/yr
- collagen for eyes3K/yr
- bliss eye gel2K/yr
- bliss eye2K/yr
Top cooling eye gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bliss Eye Do All Things Eye Gel for Puffiness & Dark Circles Cooling Rollerball Eye Cream with Caffeine & Peptides| Hydrates & Brightens & Depuffs Tired Looking Eyes 0.7 fl oz
Bliss$18.454.2★3,232 rev
Dr.Melaxin Collagen Multi Balm Stick Calcium & Adenosine Korean Wrinkle Stick for Eye Neck & Face Firming Collagen Stick Under Eye Balm for Dark Circles & Depuffing Korean Skin Care 0.31 oz
Dr.Melaxin$19.954.1★7,511 rev
medicube Eye Serum with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide for Uneven Skin Tone | Korean Skincare 1.01 fl.oz
medicube$16.654.5★4,649 rev
Eight Saints Wonder-fill Plumping Eye Cream Anti Aging Eye Cream to Reduce Wrinkles Fine Lines & Under Eye Bags Dark Circles Treatment with Niacinamide Protein Peptides & Hyaluronic Acid 0.5oz
Eight Saints$36.294.3★2,265 rev
Abib PDRN Volume fill-it Booster Cream 2.5 tube | Facial Volume Plumping with PDRN 15 000ppm Peptides Retinal | For Forehead Smile Lines & Neck Wrinkles | Anti-Aging Firming | 1.01 fl oz
Abib$18.634.4★1,076 rev
Newest
by launch date
Bliss Pro Supercharged Eye Masks | Reusable Silicone Under Eye Patches for Depuffing Locks in Skincare & Boosts Microcirculation 1 Pair
Bliss$23.8333 rev
Abib PDRN Volume fill-it Booster Cream 2.5 tube | Facial Volume Plumping with PDRN 15 000ppm Peptides Retinal | For Forehead Smile Lines & Neck Wrinkles | Anti-Aging Firming | 1.01 fl oz
Abib$18.631,076 rev
Bliss Peek Performance Overnight Repair Eye Cream with Ceramide NP 5% Niacinamide & Peptides Rich Hydrating Under-Eye Cream Helps Support Moisture Barrier & Visibly Smooth Fine Lines 0.7 fl oz
Bliss$23.2233 rev
medicube Eye Serum with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide for Uneven Skin Tone | Korean Skincare 1.01 fl.oz
medicube$16.654,649 rev
KAHI Wrinkle Bounce Multi Balm Stick | PDRN Collagen Wrinkle Stick | Korean Skin Care |All-in-One Hydrating Lip Balm Eye Cream Neck Cream Make Up Base & Face Mist Moisture Balm
KAHI$19.719,473 rev
Trending
90-day click momentumBliss Peek Performance Overnight Repair Eye Cream with Ceramide NP 5% Niacinamide & Peptides Rich Hydrating Under-Eye Cream Helps Support Moisture Barrier & Visibly Smooth Fine Lines 0.7 fl oz
Bliss$23.224.4★
Bliss Pro Supercharged Eye Masks | Reusable Silicone Under Eye Patches for Depuffing Locks in Skincare & Boosts Microcirculation 1 Pair
Bliss$23.833.3★
Abib PDRN Volume fill-it Booster Cream 2.5 tube | Facial Volume Plumping with PDRN 15 000ppm Peptides Retinal | For Forehead Smile Lines & Neck Wrinkles | Anti-Aging Firming | 1.01 fl oz
Abib$18.634.4★
Dr.Melaxin Collagen Multi Balm Stick Calcium & Adenosine Korean Wrinkle Stick for Eye Neck & Face Firming Collagen Stick Under Eye Balm for Dark Circles & Depuffing Korean Skin Care 0.31 oz
Dr.Melaxin$19.954.1★
KAHI Wrinkle Bounce Multi Balm Stick | PDRN Collagen Wrinkle Stick | Korean Skin Care |All-in-One Hydrating Lip Balm Eye Cream Neck Cream Make Up Base & Face Mist Moisture Balm
KAHI$19.714.2★
What buyers say about cooling eye gel
What buyers praise and complain about, mined from review topics.What buyers love
“Helps moisturize”
“Great beauty product to have”
“Makes my skin so soft”
“Decent price”
“Good for the skin”
“it definitely helps my dry skin”
“Satisfactory results”
“Ease of application”
“a nice shine”
“smooth out wrinkles”
What buyers complain about
“Did not work”
“Irritating my skin”
“Expensive”
“Did not reduce fine lines”
“Very greasy”
“Doesnt really help with wrinkles”
“This product burns my face”
“Bad smell”
“False advertisement”
“Its not hydrating at all”
Top return reasons
Common questions
- Is cooling eye gel profitable to sell on Amazon United States?
- The niche generates $49K/yr across 14 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +29.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the cooling eye gel niche?
- 11 brands and 59 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in cooling eye gel?
- Top complaints mined from reviews: Functionality-Overall, Allergies, Value For Money. The return rate is 0.8%.
- What does it cost to enter the cooling eye gel niche?
- Listings span $5.95–$36.29; the average listing price is $19.53 (sweet spot $15–$100). The average incumbent carries 8,775 reviews — the moat a new listing must climb.