Is coola sunscreen travel size profitable to sell on Amazon United States?

The niche generates $144K/yr across 36 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +64.5%. Flapen's verdict: Worth a look (63/100).

How competitive is the coola sunscreen travel size niche?

9 brands and 214 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in coola sunscreen travel size?

Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.4%.

When does demand for coola sunscreen travel size peak?

Demand peaks in Apr–Jun–Jul; the busiest month runs 8.5× the quietest.

What does it cost to enter the coola sunscreen travel size niche?

Listings span $7.14–$87.68; the average listing price is $25.57 (sweet spot $15–$100). The average incumbent carries 1,207 reviews — the moat a new listing must climb.

coola sunscreen travel size

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible$25.57

avg listing price — sweet spot $15–$100

Price range

Great$7.14–$87.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+64.5%

90-day search growth — must beat 0% to launch

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,206.67

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$144K

$144K/yr · 93K searches

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

According to Flapen's Amazon United States niche tracking, coola sunscreen travel size is a $144K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Apr–Jun–Jul. Verdict: Worth a look — 63/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

coola sunscreen travel size market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $153K–$205K; units × avg price
Conversion rate: 6.0%
Avg BSR: #396
Page quality: 0%
Prime: 92%
Sponsored: 69%
Out of stock: 2.8%
Avg brand age: 45 months
Avg seller age: 130 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

214

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

41%

Top 20: 83%

Open market

VACATION45%
COOLA22%
Banana Boat8%
Coola8%
Oars + Alps7%
Sun Bum5%
Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +64.5% search growth over the last 90 days.

Peak months: Apr, Jun, Jul · busiest ÷ quietest = 8.5×

Open Trend

Top coola sunscreen travel size search terms

mini spray sunscreen16K/yr +97.5%3.8% conv.
vacation sunscreen travel size14K/yr +80.5%3.5% conv.
coola travel size sunscreen12K/yr +9.9%8.7% conv.
vacation sunscreen mini5K/yr +133.5%4.4% conv.
coola sunscreen travel size7K/yr +39.9%8.0% conv.
vacation mini sunscreen5K/yr +127.0%4.2% conv.
mini vacation sunscreen5K/yr +93.7%3.8% conv.
small sunscreen spray5K/yr +128.9%5.0% conv.
small spray sunscreen4K/yr +143.5%5.2% conv.
coola travel sunscreen4K/yr +26.5%2.3% conv.

All search terms

Top coola sunscreen travel size products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vacation Mini Classic SPF 50 Sunscreen Lotion 1 Fluid Ounce Pack of 12 - Bulk Sunscreen Invisible No White Cast Water-Resistant Travel Size Dermatologist-Tested Vegan

VACATION$46.474.4★631 rev

Vacation Mini Classic SPF 50 Sunscreen Spray 1.7 Fluid Ounces Pack of 6 - Travel Size Bulk Sunscreen Broad Spectrum Transparent Water-Resistant

VACATION$40.814.5★355 rev

COOLA Organic Sunscreen SPF 50 & 30 Sunblock Spray Kit Dermatologist Tested Skin Care for Daily Protection Vegan and Gluten Free Travel Size 2 Fl Oz 3 Pack

COOLA$29.624.5★120 rev

COOLA Organic Sunscreen SPF 50 Sunblock Spray Dermatologist Tested Skin Care for Daily Protection Vegan and Gluten Free Fragrance Free 2 Fl Oz

COOLA$12.534.3★1,710 rev

COOLA Organic Sunscreen SPF 30 Sunblock Spray Dermatologist Tested Skin Care for Daily Protection Vegan and Gluten Free Pia Colada Travel Size 2 Fl Oz

Coola$12.194.6★1,830 rev

Newest

by launch date

Vacation Mini Classic SPF 50 Sunscreen Lotion 1 Fluid Ounce Pack of 24 - Bulk Sunscreen Invisible No White Cast Water-Resistant Travel Size Dermatologist-Tested Vegan

VACATION$87.68631 rev

4mo ago

Vacation Mini Chardonnay Oil SPF 30 Sunscreen Oil 1 Fluid Ounce Pack of 6 - Hydrating Lightweight Reef Safe Invisible Water-Resistant Travel Size

VACATION$32.29643 rev

7mo ago

VACATION Mini After Sun Aloe Vera Gel 1 Fluid Ounce Pack of 6 - Soothing Sunburn Relief Hydrating Cooling Non-Sticky Travel Size

VACATION$23.27299 rev

10mo ago

COOLA Organic Sunscreen SPF 50 & 30 Sunblock Spray Kit Dermatologist Tested Skin Care for Daily Protection Vegan and Gluten Free Travel Size 2 Fl Oz 3 Pack

COOLA$29.62120 rev

10mo ago

Vacation Mini Classic SPF 50 Sunscreen Spray 1.7 Fluid Ounces Pack of 6 - Travel Size Bulk Sunscreen Broad Spectrum Transparent Water-Resistant

VACATION$40.81355 rev

11mo ago

What buyers say about coola sunscreen travel size

What buyers praise and complain about, mined from review topics.

What buyers love

Smell26%

“Best smelling”

Size-Overall7%

“Perfect size for my bag”

Quality-Overall7%

“Excellent Product”

Suitability Combination Skin5%

“gentle on sensitive skin”

Ease Of Use4%

“Easy to pack and to use”

Protection4%

“protects your face really well”

Ease Of Application4%

“It applies pretty smoothly”

Advertised Vs Actual Product3%

“As advertised”

Moist/Dry3%

“it so moisturizing”

Value For Money3%

“save us money”

What buyers complain about

Smell17%

“Bad smell”

Value For Money9%

“too expensive”

Allergies7%

“Rash”

Size-Overall5%

“Smaller than I expected”

Oily/Greasy4%

“the skin is very oily”

Color3%

“I also don't love the white”

Functionality-Overall3%

“Poor sprayer function”

Advertised Vs Actual Product3%

“False advertising”

Durability3%

“Didnt last more than once”

Skin Health2%

“This product was not good for my sensitive skin”

Top return reasons

Smell18%

Leak-Proof13%

Size-Overall12%

Advertised Vs Actual Product12%

Value For Money8%

Functionality-Overall6%