Is coola sunscreen profitable to sell on Amazon United States?

The niche generates $2.4M/yr across 37 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +94.4%. Flapen's verdict: Launch it (73/100).

How competitive is the coola sunscreen niche?

6 brands and 589 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in coola sunscreen?

Top complaints mined from reviews: Value For Money, Color, Allergies. The return rate is 0.9%.

When does demand for coola sunscreen peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 7.2× the quietest.

What does it cost to enter the coola sunscreen niche?

Listings span $6.08–$51.73; the average listing price is $26.77 (sweet spot $15–$100). The average incumbent carries 1,747 reviews — the moat a new listing must climb.

coola sunscreen

Launch it

A $2.4M/yr market growing +94.4% this quarter with returns at 0.9% — clears our launch bar.

Conversion

Incredible13.1%

search→purchase rate — share of searches ending in a sale

Market size

Incredible$2.4M

$2.4M/yr · 671K searches

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Avg price

Incredible$26.77

avg listing price — sweet spot $15–$100

Growth

Great+94.4%

90-day search growth — must beat 0% to launch

Price range

Great$6.08–$51.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,746.81

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, coola sunscreen is a $2.4M/yr Amazon United States market (671K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 73/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 100K–125K; avg 2,000–2,500/product
Revenue / yr: $2.7M–$3.3M; units × avg price
Launch success: 100%; 5 of 5 new (360d)
Conversion rate: 13.1%
Avg BSR: #386
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 56 months
Avg seller age: 126 days

Competition

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

589

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

43%

Top 20: 83%

Open market

COOLA75%
Coola10%
Badger6%
Cetaphil5%
Thrive Natural Care4%
EltaMD1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +94.4% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.2×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 37 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

COOLA Organic Sunscreen SPF 50 Sunblock Spray Dermatologist Tested Skin Care for Daily Protection Vegan and Gluten Free Fragrance Free 6 Fl Oz

COOLA$26.874.5★1,238 rev

COOLA Organic Face Sunscreen SPF 50 Sunblock Lotion Dermatologist Tested Skin Care for Daily Protection Vegan and Gluten Free Fragrance Free 1.7 Fl Oz.

COOLA$28.274.7★3,336 rev

COOLA Organic Sunscreen SPF 30 Sunblock Spray Dermatologist Tested Skin Care for Daily Protection Vegan and Gluten Free Tropical Coconut 6 Fl Oz

COOLA$26.544.6★1,263 rev

COOLA Organic Sunscreen SPF 50 Sunblock Body Lotion Dermatologist Tested Skin Care for Daily Protection Vegan and Gluten Free Fragrance Free 5 Fl Oz

COOLA$25.714.7★876 rev

COOLA Organic Sunscreen SPF 50 Sunblock Spray Dermatologist Tested Skin Care For Daily Protection Vegan And Gluten Free Guava Mango 6 Fl Oz

Coola$26.754.6★1,505 rev

Newest

by launch date

COOLA Organic Clear Sunblock Spray SPF 50 Voluspa California Summers Fragrance Dermatologist Tested Skin Care for Daily Protection Vegan and Gluten Free

COOLA$29.6555 rev

7mo ago

COOLA Recovery+ Face Mist Hypochlorous Acid Spray for Face Dermatologist Tested Skin Care Helps Reduce Redness and Refresh Skin 3.4oz

COOLA$18.2633 rev

7mo ago

COOLA SunBlur Makeup Mist Sunscreen with SPF 50 Matte Setting Spray Dermatologist Tested Sunscreen Paraben Free Vegan 1.9 Fl Oz

COOLA$31.8366 rev

7mo ago

COOLA SunBlur Makeup Primer with SPF 50 Matte Finish Sets Makeup for 8 Hour Wear Dermatologist Tested Sunscreen Paraben Free Vegan 1.0 Fl Oz

COOLA$27.9656 rev

7mo ago

COOLA Organic Sunscreen SPF 50 & 30 Sunblock Spray Kit Dermatologist Tested Skin Care for Daily Protection Vegan and Gluten Free Travel Size 2 Fl Oz 3 Pack

COOLA$29.62120 rev

10mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall11%

“its very affordable for the quality it delivers”

Smell9%

“Great fragrance”

Suitability Combination Skin7%

“Great for sensitive skin”

Protection5%

“It protects my skin”

Soft Feel4%

“Leaves skin very soft”

Ease Of Use4%

“Easy to put on”

Ease Of Application4%

“Easy to Apply”

Moist/Dry3%

“my skin continues to feel hydrated”

Value For Money3%

“Worth the price”

Suitability Hot Weather3%

“This is my go to for the summer or anytime its sunny”

What buyers complain about

Value For Money10%

“A little expensive”

Color7%

“Not white on the skin”

Allergies7%

“It caused me to have a bad breakout”

Smell6%

“Not fragrance free”

Size-Overall6%

“Small tube”

Thickness4%

“It is thicker than creams”

Moist/Dry3%

“Not enough moisture”

Oily/Greasy3%

“Seems a little oily”

Durability2%

“it comes apart”

Functionality-Overall2%

“Its not effective”

Top return reasons

Size-Overall38%

Advertised Vs Actual Product11%

Value For Money7%

Smell6%

Functionality-Overall4%

Product Condition4%

Adhesion/Stickiness3%

Color3%

Defective Material/Parts2%

Oily/Greasy2%

Common questions

Is coola sunscreen profitable to sell on Amazon United States?: The niche generates $2.4M/yr across 37 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +94.4%. Flapen's verdict: Launch it (73/100).
How competitive is the coola sunscreen niche?: 6 brands and 589 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in coola sunscreen?: Top complaints mined from reviews: Value For Money, Color, Allergies. The return rate is 0.9%.
When does demand for coola sunscreen peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 7.2× the quietest.
What does it cost to enter the coola sunscreen niche?: Listings span $6.08–$51.73; the average listing price is $26.77 (sweet spot $15–$100). The average incumbent carries 1,747 reviews — the moat a new listing must climb.

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coola sunscreen

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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