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Coola Self Tanner

Maybe

Products sell for $43.06 on average, inside the sweet spot. But the top 5 products take 100% of clicks, so Coola Self Tanner is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$75K/yr15K searches / yr
90-day growth
+70.7%search demand this quarter
Competition
100%top-5 click share · 2 brands · 5 sellers

Flapen Score

Coola Self Tanner against its category

The dotted line is the Beauty & Personal Care average. Past it, Coola Self Tanner is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coola Self Tanner market on Amazon at a glance

Shoppers on Amazon United States searched for Coola Self Tanner 15K times last year and spent an estimated $75K. All 2 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 11.8% of those searches ended in a purchase.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +70.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
+70.7%
Conversion, latest week
11.8%
Market size, estimated
$75Ka year
Peak month
May5.2× the quietest month
Top search term
coola self tanner5K searches a year

02 · Price

A sale here is worth $43.06.

Listings sell for $43.06 on average, from $34.57 to $49.15. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At $43.06 that is $11K to $22K a year per listing.

Average price
$43.06inside the $15 to $100 sweet spot
Price range
$34.57–$49.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
250–500
Revenue per listing a year
$11K–$22K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #266 within Sunscreens & Tanning Products. It carries 7,243 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#266in Sunscreens & Tanning Products
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
7,243per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Coola Self Tanner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 195%
  • Brand 25%

Demand

Coola Self Tanner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 5.2×

Search terms

Top Coola Self Tanner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coola self tanner5K/yr
  • coola sunless tan firming lotion3K/yr
  • coola tanning lotion3K/yr
  • coola tan2K/yr
  • coola sunless tan2K/yr

Reviews and returns

What reviews say buyers love and hate about Coola Self Tanner

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Color”
21%of negative reviews mention “Color”
1.5%of orders come back
“I got darker”
A buyer, on “Color”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Coola Self Tanner questions

Answered from the same tracked data.