Is coola face sunscreen profitable to sell on Amazon United States?

The niche generates $152K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +83.0%. Flapen's verdict: Worth a look (56/100).

How competitive is the coola face sunscreen niche?

2 brands and 6 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in coola face sunscreen?

Top complaints mined from reviews: Value For Money, Allergies, Smell. The return rate is 0.9%.

When does demand for coola face sunscreen peak?

Demand peaks in May–Jun–Jul; the busiest month runs 4.2× the quietest.

What does it cost to enter the coola face sunscreen niche?

Listings span $22.60–$43.41; the average listing price is $30.73 (sweet spot $15–$100). The average incumbent carries 1,023 reviews — the moat a new listing must climb.

coola face sunscreen

Worth a look

Shows searches that convert (12.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Conversion

Incredible12.2%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$30.73

avg listing price — sweet spot $15–$100

Price range

Incredible$22.60–$43.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+83.0%

90-day search growth — must beat 0% to launch

Review moat

Good1,023.4

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$152K

$152K/yr · 40K searches

Competition

Bad85%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, coola face sunscreen is a $152K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 56/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

coola face sunscreen market data

Units sold / yr: 6K–8K; avg 750–1,000/product
Revenue / yr: $184K–$246K; units × avg price
Conversion rate: 12.2%
Avg BSR: #1,252
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 58 months
Avg seller age: 127 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

COOLA85%
Coola15%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — +83.0% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.2×

Open Trend

Top coola face sunscreen search terms

coola face sunscreen28K/yr +93.0%12.7% conv.
coola face6K/yr +85.6%7.2% conv.
coola sunscreen face6K/yr +49.0%10.6% conv.
coola face sunscreen spf 50749/yr -56.1%14.8% conv.

All search terms

Top coola face sunscreen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

COOLA Organic Face Sunscreen SPF 50 Sunblock Lotion Dermatologist Tested Skin Care for Daily Protection Vegan and Gluten Free Fragrance Free 1.7 Fl Oz.

COOLA$28.274.7★3,336 rev

COOLA Organic Face Sunscreen SPF 30 Sunblock Lotion Dermatologist Tested Skin Care for Daily Protection Vegan and Gluten Free Cucumber 1.7 Fl Oz

COOLA$28.904.7★787 rev

COOLA Organic Sunscreen SPF 50 Sunblock Face Mist Dermatologist Tested Skin Care for Daily Protection Vegan and Gluten Free Natural Fragrance 3.4 Fl Oz

Coola$26.774.2★817 rev

COOLA Organic Dew Good Illuminating Probiotic Serum with SPF 30 Dermatologist Tested Sunscreen with Plant-Derived BlueScreen Digital De-Stress Technology 1.15 Fl Oz

COOLA$42.074.5★1,046 rev

COOLA Organic Face Sunscreen SPF 50 Sunblock Lotion Dermatologist Tested Skin Care for Daily Protection Vegan and Gluten Free White Tea 1.7 Fl Oz

COOLA$28.084.7★3,336 rev

Newest

by launch date

COOLA SunBlur Makeup Primer with SPF 50 Matte Finish Sets Makeup for 8 Hour Wear Dermatologist Tested Sunscreen Paraben Free Vegan 1.0 Fl Oz

COOLA$27.9656 rev

7mo ago

COOLA SunBlur Makeup Mist Sunscreen with SPF 50 Matte Setting Spray Dermatologist Tested Sunscreen Paraben Free Vegan 1.9 Fl Oz

COOLA$31.8366 rev

7mo ago

COOLA Organic Refreshing Water Stick Face Moisturizer with SPF 50 Dermatologist Tested Face Sunscreen with Plant-Derived BlueScreen Digital De-Stress Technology 0.8 Oz

COOLA$27.40150 rev

3y ago

COOLA Organic Dew Good Illuminating Probiotic Serum with SPF 30 Dermatologist Tested Sunscreen with Plant-Derived BlueScreen Digital De-Stress Technology 1.15 Fl Oz

COOLA$42.071,046 rev

4y ago

COOLA Organic Sunscreen SPF 50 Sunblock Face Mist Dermatologist Tested Skin Care for Daily Protection Vegan and Gluten Free Natural Fragrance 3.4 Fl Oz

Coola$26.77817 rev

4y ago

What buyers say about coola face sunscreen

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin13%

“Great for sensitive skin”

Smell9%

“The scent is fresh”

Quality-Overall8%

“the product lives up to expectations”

Suitability Dry Skin6%

“I just let it dry as is and it works just fine”

Soft Feel5%

“Super smooth feel”

Brightness/Shine/Glow4%

“make your face shine”

Moist/Dry4%

“it dries quickly”

Value For Money4%

“worth it”

Ease Of Application4%

“Applies well”

Texture/Consistency-Overall4%

“The texture is silky”

What buyers complain about

Value For Money13%

“Expensive”

Allergies10%

“Allergic Reaction”

Smell6%

“it smells bad”

Oily/Greasy5%

“made my face a bit oily”

Skin Health4%

“Burnt the skin around my eyes”

Durability4%

“The mister broke immediately”

Suitability Combination Skin2%

“Didn't work in my skin”

Advertised Vs Actual Product2%

“Deceiving”

Brightness/Shine/Glow2%

“doesnt make your face shiny”

Suitability Oily Skin2%

“Beware if you have oily skin”

Top return reasons

Size-Overall18%

Smell15%

Advertised Vs Actual Product14%

Value For Money10%

Oily/Greasy7%

Product Condition4%

Functionality-Overall3%

Defective Material/Parts3%

Adhesion/Stickiness3%

Damage/Burn Hair3%

Common questions

Is coola face sunscreen profitable to sell on Amazon United States?: The niche generates $152K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +83.0%. Flapen's verdict: Worth a look (56/100).
How competitive is the coola face sunscreen niche?: 2 brands and 6 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in coola face sunscreen?: Top complaints mined from reviews: Value For Money, Allergies, Smell. The return rate is 0.9%.
When does demand for coola face sunscreen peak?: Demand peaks in May–Jun–Jul; the busiest month runs 4.2× the quietest.
What does it cost to enter the coola face sunscreen niche?: Listings span $22.60–$43.41; the average listing price is $30.73 (sweet spot $15–$100). The average incumbent carries 1,023 reviews — the moat a new listing must climb.