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Cool Water Perfume for Women

Fail

The top 5 brands take 100% of clicks, so Cool Water Perfume for Women is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$223K/yr242K searches / yr
90-day growth
+1.0%search demand this quarter
Competition
94%top-5 click share · 4 brands · 7 sellers

Flapen Score

Cool Water Perfume for Women against its category

The dotted line is the Beauty & Personal Care average. Past it, Cool Water Perfume for Women is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cool Water Perfume for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Cool Water Perfume for Women 242K times last year and spent an estimated $223K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $223K a year.

Searches, last 12 months
242K
Growth, 90 days vs prior 90
+1.0%
Conversion, latest week
2.1%
Market size, estimated
$223Ka year
Peak month
December2.6× the quietest month
Top search term
cool water perfume for women175K searches a year

02 · Price

A sale here is worth $42.92.

Listings sell for $42.92 on average, from $15.14 to $89.73. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $42.92 that is $32K to $43K a year per listing.

Average price
$42.92inside the $15 to $100 sweet spot
Price range
$15.14–$89.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$32K–$43K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #163 within Women's. It carries 3,194 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#163in Women's
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
3,194per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
86 months

Products

Top Cool Water Perfume for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 174%
  • Brand 219%
  • Brand 35%
  • Brand 43%

Demand

Cool Water Perfume for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Cool Water Perfume for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cool water perfume for women175K/yr
  • cool water for women33K/yr
  • coolwater perfume for women17K/yr
  • cool waters perfume for women6K/yr
  • cool water cologne for women6K/yr
  • cool water women5K/yr

Reviews and returns

What reviews say buyers love and hate about Cool Water Perfume for Women

We read the reviews and the return reasons for every product selling here.

79%of positive reviews mention “Smell”
48%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“The scent doesnt last long”
A buyer, on “Smell”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Cool Water Perfume for Women questions

Answered from the same tracked data.