Cool Water Cologne for Men

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.3M a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

+6.5%

Conversion, latest week

2.7%

Market size, estimated

$3.3Ma year

Peak month

December8.9× the quietest month

Top search term

dolce and gabbana light blue men694K searches a year

Listings sell for $60.06 on average, from $14.01 to $167.55. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $60.06 that is $120K to $150K a year per listing.

Average price

$60.06inside the $15 to $100 sweet spot

Price range

$14.01–$167.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

2,000–2,500

Revenue per listing a year

$120K–$150K

Returns

0.1%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #155 within Men's. It carries 17,343 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

91%

Out of stock, average day

9.3%

Average rank

#155in Men's

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

17,343per listing

Listings tracked

22

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

78 months