Cool Toned Bronzer
FailPrices span $6.55–$12.98, mostly outside the sweet spot, so Cool Toned Bronzer is a Fail.
- Flapen Score
- 29 / 100Ranks 10,692 of 10,978 Beauty & Personal Care niches · −19 vs the category median of 4829
- Market size
- $106K/yr358K searches / yr
- 90-day growth
- -12.6%search demand this quarter
- Competition
- 83%top-5 click share · 7 brands · 51 sellers
Flapen Score
Cool Toned Bronzer against its category
The dotted line is the Beauty & Personal Care average. Past it, Cool Toned Bronzer is stronger. Inside it, weaker.
Market
The Cool Toned Bronzer market on Amazon at a glance
Shoppers on Amazon United States searched for Cool Toned Bronzer 358K times last year and spent an estimated $106K. The top 5 brands take 95% of clicks. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 358K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.
- Searches, last 12 months
- 358K
- Growth, 90 days vs prior 90
- -12.6%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $106Ka year
- Top search term
- nyx bronzer124K searches a year
02 · Price
A sale here is worth $9.43.
Listings sell for $9.43 on average, from $6.55 to $12.98. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $9.43 that is $7K to $9K a year per listing.
- Average price
- $9.43under the $15 to $100 sweet spot
- Price range
- $6.55–$12.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $7K–$9K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Face. It carries 8,678 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #48in Face
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 8,678per listing
- Listings tracked
- 11
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Cool Toned Bronzer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
51
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
2%
- Brand 171%
- Brand 215%
- Brand 34%
- Brand 43%
- Brand 53%
- Brand 62%
- Open — no brand owns it (1 brand, 2%)
Demand
Cool Toned Bronzer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3× · 9 of 12 months tracked
Search terms
Top Cool Toned Bronzer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nyx bronzer124K/yr
- cool toned bronzer47K/yr
- revolution bronzer32K/yr
- cool tone bronzer23K/yr
- nyx butter melt bronzer55K/yr
- cool toned contour powder13K/yr
- bronzer nyx11K/yr
- cool bronzer10K/yr
- makeup revolution bronzer10K/yr
- nyx butter bronzer6K/yr
Reviews and returns
What reviews say buyers love and hate about Cool Toned Bronzer
We read the reviews and the return reasons for every product selling here.
“Getting a darker one”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cool Toned Bronzer questions
Answered from the same tracked data.









