Cool Toned Bronzer
FailPrices span $6.55–$12.98, mostly outside the sweet spot, so Cool Toned Bronzer is a Fail.
- Flapen Score
- 29 / 100Ranks 10,692 of 10,978 Beauty & Personal Care niches · −19 vs the category median of 4829
- Market size
- $106K/yr358K searches / yr
- 90-day growth
- -12.6%search demand this quarter
- Competition
- 83%top-5 click share · 7 brands · 51 sellers
Flapen Score
Cool Toned Bronzer against its category
The dotted line is the Beauty & Personal Care average. Past it, Cool Toned Bronzer is stronger. Inside it, weaker.
Market
The Cool Toned Bronzer market on Amazon at a glance
Shoppers on Amazon United States searched for Cool Toned Bronzer 358K times last year and spent an estimated $106K. The top 5 brands take 95% of clicks. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 358K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.
- Searches, last 12 months
- 358K
- Growth, 90 days vs prior 90
- -12.6%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $106Ka year
- Top search term
- nyx bronzer124K searches a year
02 · Price
A sale here is worth $9.43.
Listings sell for $9.43 on average, from $6.55 to $12.98. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $9.43 that is $7K to $9K a year per listing.
- Average price
- $9.43under the $15 to $100 sweet spot
- Price range
- $6.55–$12.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $7K–$9K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Face. It carries 8,678 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #48in Face
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 8,678per listing
- Listings tracked
- 11
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Cool Toned Bronzer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NYX PROFESSIONAL MAKEUP Matte Buttermelt Bronzer Longwear Face Makeup with Up to 12 Hours of Wear Vegan Formula - Deserve Butta (Light Medium Cool)
- Price
- $9.86
- Rating
- 4.6/5
- Reviews
- 8,656
- Age
- 2y ago

NYX PROFESSIONAL MAKEUP Matte Buttermelt Bronzer Longwear Face Makeup with Up to 12 Hours of Wear Vegan Formula - All ButtaD Up (Light Medium Neutral)
- Price
- $9.62
- Rating
- 4.6/5
- Reviews
- 8,656
- Age
- 2y ago

Revolution Mega Bronzer Powder Matte Finish Buildable Sculpting & All-Over Glow for Light to Deep Skin Tones Vegan & Cruelty-Free Cool 0.52 oz
- Price
- $7.81
- Rating
- 4.4/5
- Reviews
- 3,187
- Age
- 7y ago

NYX PROFESSIONAL MAKEUP Matte Buttermelt Bronzer Longwear Face Makeup with Up to 12 Hours of Wear Vegan Formula - Butta Ballin (Medium Warm)
- Price
- $9.81
- Rating
- 4.6/5
- Reviews
- 8,656
- Age
- 1y ago

Milani Baked Bronzer - Long-Lasting Powder for Natural Sun-Kissed Glow- Lightweight Buildable & Streak-Free Makeup with Radiant Finish- Talc-Free Vegan & Cruelty-Free Made in Italy Amalfi Glow
- Price
- $12.79
- Rating
- 4.5/5
- Reviews
- 4,376
- Age
- 7mo ago
Trending
estimated 90-day click momentum
Milani Baked Bronzer - Long-Lasting Powder for Natural Sun-Kissed Glow- Lightweight Buildable & Streak-Free Makeup with Radiant Finish- Talc-Free Vegan & Cruelty-Free Made in Italy Amalfi Glow
- Price
- $12.79
- Rating
- 4.5/5
- Reviews
- 4,376
- Age
- 7mo ago

KYDA Cool Tone Contour Palette Buildable Matte Face Contour Pressed Powder Ultra-fine Lightweight Blendable Formula Multiuse Baked Bronzer Makeup-COOL TONED
- Price
- $10.07
- Rating
- 4.4/5
- Reviews
- 3,345
- Age
- 8mo ago

Makeup Revolution Bronzer Reloaded Buildable Formula Highlighting & Bronzing Powder for Dark Skin Tones Cruelty-Free Long Weekend 0.53 Oz
- Price
- $8.14
- Rating
- 4.3/5
- Reviews
- 361
- Age
- 7y ago

NYX PROFESSIONAL MAKEUP Matte Buttermelt Bronzer Longwear Face Makeup with Up to 12 Hours of Wear Vegan Formula - All ButtaD Up (Light Medium Neutral)
- Price
- $9.62
- Rating
- 4.6/5
- Reviews
- 8,656
- Age
- 2y ago

Revolution Mega Bronzer Powder Matte Finish Buildable Sculpting & All-Over Glow for Light to Deep Skin Tones Vegan & Cruelty-Free Cool 0.52 oz
- Price
- $7.81
- Rating
- 4.4/5
- Reviews
- 3,187
- Age
- 7y ago
Newest
by launch date
Milani Baked Bronzer - Long-Lasting Powder for Natural Sun-Kissed Glow- Lightweight Buildable & Streak-Free Makeup with Radiant Finish- Talc-Free Vegan & Cruelty-Free Made in Italy Amalfi Glow
- Price
- $12.79
- Rating
- 4.5/5
- Reviews
- 4,376
- Age
- 7mo ago

KYDA Cool Tone Contour Palette Buildable Matte Face Contour Pressed Powder Ultra-fine Lightweight Blendable Formula Multiuse Baked Bronzer Makeup-COOL TONED
- Price
- $10.07
- Rating
- 4.4/5
- Reviews
- 3,345
- Age
- 8mo ago

NYX PROFESSIONAL MAKEUP Matte Buttermelt Bronzer Longwear Face Makeup with Up to 12 Hours of Wear Vegan Formula - Butta Ballin (Medium Warm)
- Price
- $9.81
- Rating
- 4.6/5
- Reviews
- 8,656
- Age
- 1y ago

NYX PROFESSIONAL MAKEUP Matte Buttermelt Bronzer Longwear Face Makeup with Up to 12 Hours of Wear Vegan Formula - Deserve Butta (Light Medium Cool)
- Price
- $9.86
- Rating
- 4.6/5
- Reviews
- 8,656
- Age
- 2y ago

NYX PROFESSIONAL MAKEUP Matte Buttermelt Bronzer Longwear Face Makeup with Up to 12 Hours of Wear Vegan Formula - All ButtaD Up (Light Medium Neutral)
- Price
- $9.62
- Rating
- 4.6/5
- Reviews
- 8,656
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
51
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
83%
Top 20: 100%
Open market
2%
- NYX PROFESSIONAL MAKEUP71%
- Revolution Beauty London15%
- Milani4%
- Physicians Formula3%
- Makeup Revolution3%
- SHEGLAM2%
- Open — no brand owns it (1 brand, 2%)
Demand
Cool Toned Bronzer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3× · 9 of 12 months tracked
Search terms
Top Cool Toned Bronzer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nyx bronzer124K/yr
- cool toned bronzer47K/yr
- revolution bronzer32K/yr
- cool tone bronzer23K/yr
- nyx butter melt bronzer55K/yr
- cool toned contour powder13K/yr
- bronzer nyx11K/yr
- cool bronzer10K/yr
- makeup revolution bronzer10K/yr
- nyx butter bronzer6K/yr
Reviews and returns
What reviews say buyers love and hate about Cool Toned Bronzer
We read the reviews and the return reasons for every product selling here.
“Getting a darker one”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cool Toned Bronzer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









