Contour Stick

Shoppers searched for this 4.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months

4.6M

Growth, 90 days vs prior 90

-5.0%

Conversion, latest week

3.3%

Market size, estimated

$1.6Ma year

Peak month

January1.2× the quietest month

Top search term

contour stick1.7M searches a year

Listings sell for $10.62 on average, from $4.44 to $36.00. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,500 to 3,000 of them. At $10.62 that is $27K to $32K a year per listing.

Average price

$10.62under the $15 to $100 sweet spot

Price range

$4.44–$36.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

2,500–3,000

Revenue per listing a year

$27K–$32K

Returns

1.4%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #45 within Face. It carries 9,605 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

1.3%

Average rank

#45in Face

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

9,605per listing

Listings tracked

43

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

49 months