Contour Palette

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $418K a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

-16.2%

Conversion, latest week

3.1%

Market size, estimated

$418Ka year

Peak month

December1.4× the quietest month

Top search term

contour palette626K searches a year

Listings sell for $12.82 on average, from $3.83 to $43.71. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $12.82 that is $10K to $13K a year per listing.

Average price

$12.82under the $15 to $100 sweet spot

Price range

$3.83–$43.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

750–1,000

Revenue per listing a year

$10K–$13K

Returns

1.3%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #81 within Face. It carries 7,267 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

5.0%

Average rank

#81in Face

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

7,267per listing

Listings tracked

40

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

47 months