Contour Brush
FailDemand is soft, at -17.2% this quarter, so Contour Brush is a Fail.
- Flapen Score
- 49 / 100Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 4849
- Market size
- $316K/yr533K searches / yr
- 90-day growth
- -17.2%search demand this quarter
- Competition
- 45%top-5 click share · 17 brands · 58 sellers
Flapen Score
Contour Brush against its category
The dotted line is the Beauty & Personal Care average. Past it, Contour Brush is stronger. Inside it, weaker.
Market
The Contour Brush market on Amazon at a glance
Shoppers on Amazon United States searched for Contour Brush 533K times last year and spent an estimated $316K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Feb. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 7.3% of those searches ended in a purchase.
Shoppers searched for this 533K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $316K a year.
- Searches, last 12 months
- 533K
- Growth, 90 days vs prior 90
- -17.2%
- Conversion, latest week
- 7.3%
- Market size, estimated
- $316Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- contour brush362K searches a year
02 · Price
A sale here is worth $8.16.
Listings sell for $8.16 on average, from $3.24 to $30.85. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $8.16 that is $8K to $10K a year per listing.
- Average price
- $8.16under the $15 to $100 sweet spot
- Price range
- $3.24–$30.85
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $8K–$10K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #96 within Makeup Brushes & Tools. It carries 6,738 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #96in Makeup Brushes & Tools
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 6,738per listing
- Listings tracked
- 33
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Contour Brush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TEOYALL Foundation Contour Conceal Brush Set 3PCS Angled Synthetic Kabuki Brush for Blending Setting Buffing with Liquid Cream and Powder Cosmetic (170S/270S/370S)
- Price
- $7.56
- Rating
- 4.7/5
- Reviews
- 3,243
- Age
- 2y ago

Real Techniques Cheek Hugging Contour Brush Angled Makeup Brush for Cream Contour Liquid Bronzer & Sculpting Precision Face Shaping UltraPlush Bristles Cruelty-Free 1 Count
- Price
- $8.94
- Rating
- 4.5/5
- Reviews
- 93
- Age
- 6mo ago

e.l.f. Liquid Bronzer & Contour Duo Brush Silky Highly Pigmented Formula with Dual-ended Makeup Brush Synthetic Bristles 100% Vegan and Cruelty-Free
- Price
- $9.68
- Rating
- 4.7/5
- Reviews
- 2,192
- Age
- 1y ago

TEOYALL Dual-Ended Foundation Contour Brush Flat Top and Angled Synthetic Bristles for Bronzer Liquid Cream Powder
- Price
- $5.70
- Rating
- 4.7/5
- Reviews
- 455
- Age
- 1y ago

e.l.f. Camo Liquid Blush Brush Angled Blush Brush Ideal For Applying & Blending Colors On Cheeks Soft Dense Bristles Vegan & Cruelty-free
- Price
- $5.77
- Rating
- 4.8/5
- Reviews
- 3,544
- Age
- 2y ago
Trending
estimated 90-day click momentum
Real Techniques Ultimate Multi Tasker Makeup Brush Dual-Ended Foundation Brush for Liquid Makeup Blush Bronzer & Powder Precision Sculpting & Blending UltraPlush Bristles Cruelty-Free 1 Count
- Price
- $8.51
- Rating
- 4.6/5
- Reviews
- 185
- Age
- 6mo ago

Angled Flat Foundation Concealer Contour Brush Set 2PCS Dense Under Eye Nose Contour Kabuki Brush for Blending Setting Concealing Buffing with Liquid Cream and Powder (170/270/ 370)
- Price
- $6.92
- Rating
- 4.7/5
- Reviews
- 559
- Age
- 2y ago

Real Techniques Cheek Hugging Contour Brush Angled Makeup Brush for Cream Contour Liquid Bronzer & Sculpting Precision Face Shaping UltraPlush Bristles Cruelty-Free 1 Count
- Price
- $8.94
- Rating
- 4.5/5
- Reviews
- 93
- Age
- 6mo ago

Saie The Double Brush - Dual Ended Makeup Brush For Powder and Cream Formulas - 2 Ultra-Soft Makeup Brushes in 1 for Precise + All-Over Application - Conceal Highlight and Sculpt - Vegan (1 Count)
- Price
- $30.85
- Rating
- 4.6/5
- Reviews
- 62
- Age
- 2y ago

e.l.f. Dual-Ended Cream + Powder Brush Two-in-One Makeup Brush For Creating A Gorgeous Airbrushed-looking Complexion Vegan & Cruelty-free
- Price
- $8.76
- Rating
- 4.8/5
- Reviews
- 3,117
- Age
- 2y ago
Newest
by launch date
Real Techniques Cheek Hugging Contour Brush Angled Makeup Brush for Cream Contour Liquid Bronzer & Sculpting Precision Face Shaping UltraPlush Bristles Cruelty-Free 1 Count
- Price
- $8.94
- Rating
- 4.5/5
- Reviews
- 93
- Age
- 6mo ago

Real Techniques Ultimate Multi Tasker Makeup Brush Dual-Ended Foundation Brush for Liquid Makeup Blush Bronzer & Powder Precision Sculpting & Blending UltraPlush Bristles Cruelty-Free 1 Count
- Price
- $8.51
- Rating
- 4.6/5
- Reviews
- 185
- Age
- 6mo ago

MAANGE 4 PCS Foundation Contour Conceal Brush Set Makeup Brushes Eyeshadow Concealer Brush Double Sided Foundation Contour Blush Highlight Blending Eyebrow Brush For Liquid Cream Loose Powder
- Price
- $10.92
- Rating
- 4.4/5
- Reviews
- 224
- Age
- 11mo ago

TEOYALL Dual-Ended Foundation Contour Brush Flat Top and Angled Synthetic Bristles for Bronzer Liquid Cream Powder
- Price
- $5.70
- Rating
- 4.7/5
- Reviews
- 455
- Age
- 1y ago

TEOYALL Dual-Ended Foundation Under Eye Concealer Brush Curved Angled Contour Synthetic Bristles for Liquid Cream Powder
- Price
- $5.23
- Rating
- 4.7/5
- Reviews
- 328
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
58
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 85%
Open market
16%
- TEOYALL32%
- e.l.f.28%
- Real Techniques13%
- BEAKEY4%
- DUcare3%
- ROKATY3%
- Open — no brand owns it (11 brands, 16%)
Demand
Contour Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.7×
Search terms
Top Contour Brush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- contour brush362K/yr
- contour brushes for makeup41K/yr
- cream contour brush18K/yr
- contour brushes14K/yr
- contour makeup brush11K/yr
- angled contour brush10K/yr
- contour blending brush9K/yr
- cream brush7K/yr
- liquid contour brush10K/yr
- countour brush6K/yr
Reviews and returns
What reviews say buyers love and hate about Contour Brush
We read the reviews and the return reasons for every product selling here.
“Not as good of quality as I was hoping for”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Contour Brush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









