Skip to content

Contour Brush

Fail

Demand is soft, at -17.2% this quarter, so Contour Brush is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$316K/yr533K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
45%top-5 click share · 17 brands · 58 sellers

Flapen Score

Contour Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Contour Brush is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Contour Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Contour Brush 533K times last year and spent an estimated $316K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Feb. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 533K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $316K a year.

Searches, last 12 months
533K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
7.3%
Market size, estimated
$316Ka year
Peak month
January1.7× the quietest month
Top search term
contour brush362K searches a year

02 · Price

A sale here is worth $8.16.

Listings sell for $8.16 on average, from $3.24 to $30.85. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $8.16 that is $8K to $10K a year per listing.

Average price
$8.16under the $15 to $100 sweet spot
Price range
$3.24–$30.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$8K–$10K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #96 within Makeup Brushes & Tools. It carries 6,738 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#96in Makeup Brushes & Tools
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
6,738per listing
Listings tracked
33

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
33 months

Products

Top Contour Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

58

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

45%

Top 20: 85%

Open market

16%

  • Brand 132%
  • Brand 228%
  • Brand 313%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (11 brands, 16%)

Demand

Contour Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.7×

Search terms

Top Contour Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • contour brush362K/yr
  • contour brushes for makeup41K/yr
  • cream contour brush18K/yr
  • contour brushes14K/yr
  • contour makeup brush11K/yr
  • angled contour brush10K/yr
  • contour blending brush9K/yr
  • cream brush7K/yr
  • liquid contour brush10K/yr
  • countour brush6K/yr

Reviews and returns

What reviews say buyers love and hate about Contour Brush

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Quality-Overall”
1.0%of orders come back
“Not as good of quality as I was hoping for”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Contour Brush questions

Answered from the same tracked data.