Conditioner for Oily Hair

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.

Searches, last 12 months

61K

Growth, 90 days vs prior 90

-12.4%

Conversion, latest week

14.4%

Market size, estimated

$105Ka year

Peak month

October2.9× the quietest month

Top search term

neutrogena conditioner21K searches a year

Listings sell for $11.99 on average, from $5.73 to $26.29. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $11.99 that is $3K to $6K a year per listing.

Average price

$11.99under the $15 to $100 sweet spot

Price range

$5.73–$26.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

0.5%of orders · Amazon United States median 2.1%

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #707 within Conditioners. It carries 3,025 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

54%

Prime listings

100%

Out of stock, average day

2.2%

Average rank

#707in Conditioners

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

3,025per listing

Listings tracked

13

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

73 months