Conditioner for Colored Hair

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months

53K

Growth, 90 days vs prior 90

+20.4%

Conversion, latest week

11.1%

Market size, estimated

$99Ka year

Peak month

October8.6× the quietest month

Top search term

color safe conditioner33K searches a year

Listings sell for $16.89 on average, from $4.08 to $40.36. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $16.89 that is $2K to $4K a year per listing.

Average price

$16.89inside the $15 to $100 sweet spot

Price range

$4.08–$40.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

0.5%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #177 within Hair Coloring Products. It carries 13,475 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#177in Hair Coloring Products

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

13,475per listing

Listings tracked

37

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

91 months