Concealer Sponge

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $160K a year.

Searches, last 12 months

136K

Growth, 90 days vs prior 90

+1.4%

Conversion, latest week

14.6%

Market size, estimated

$160Ka year

Peak month

December1.3× the quietest month

Top search term

concealer sponge27K searches a year

Listings sell for $8.05 on average, from $4.06 to $14.74. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $8.05 that is $6K to $8K a year per listing.

Average price

$8.05under the $15 to $100 sweet spot

Price range

$4.06–$14.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

$6K–$8K

Returns

0.4%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #84 within Makeup Brushes & Tools. It carries 9,173 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#84in Makeup Brushes & Tools

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

9,173per listing

Listings tracked

25

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

42 months