Concealer Palette

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months

174K

Growth, 90 days vs prior 90

-7.0%

Conversion, latest week

2.8%

Market size, estimated

$80Ka year

Peak month

April1.7× the quietest month

Top search term

concealer palette151K searches a year

Listings sell for $16.44 on average, from $5.64 to $86.94. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $16.44 that is $2K to $4K a year per listing.

Average price

$16.44inside the $15 to $100 sweet spot

Price range

$5.64–$86.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

0.8%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #204 within Face. It carries 3,779 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

5.6%

Average rank

#204in Face

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

3,779per listing

Listings tracked

28

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

56 months