Concealer Brush

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

+2.8%

Conversion, latest week

5.4%

Market size, estimated

$1.3Ma year

Peak month

January2.9× the quietest month

Top search term

concealer brush982K searches a year

Listings sell for $12.36 on average, from $2.80 to $41.68. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At $12.36 that is $49K to $62K a year per listing.

Average price

$12.36under the $15 to $100 sweet spot

Price range

$2.80–$41.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

4,000–5,000

Revenue per listing a year

$49K–$62K

Returns

1.0%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #62 within Makeup Brushes & Tools. It carries 1,863 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

1.2%

Average rank

#62in Makeup Brushes & Tools

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

1,863per listing

Listings tracked

25

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

53 months