Concealer

Shoppers searched for this 9.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.1M a year.

Searches, last 12 months

9.6M

Growth, 90 days vs prior 90

-5.4%

Conversion, latest week

3.4%

Market size, estimated

$3.1Ma year

Peak month

January1.2× the quietest month

Top search term

concealer5.0M searches a year

Listings sell for $9.68 on average, from $4.07 to $27.20. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 6,000 to 8,000 of them. At $9.68 that is $58K to $77K a year per listing.

Average price

$9.68under the $15 to $100 sweet spot

Price range

$4.07–$27.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

6,000–8,000

Revenue per listing a year

$58K–$77K

Returns

0.9%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Face. It carries 28,101 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#8in Face

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

28,101per listing

Listings tracked

45

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

56 months