Compact Powder Makeup

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months

170K

Growth, 90 days vs prior 90

-2.3%

Conversion, latest week

3.7%

Market size, estimated

$70Ka year

Peak month

July1.3× the quietest month

Top search term

polvos compactos42K searches a year

Listings sell for $11.25 on average, from $3.34 to $47.46. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $11.25 that is $0 to $1K a year per listing.

Average price

$11.25under the $15 to $100 sweet spot

Price range

$3.34–$47.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.0%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Face. It carries 19,604 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

98%

Out of stock, average day

0.0%

Average rank

#56in Face

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

19,604per listing

Listings tracked

52

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

68 months