Compact Makeup

Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $121K a year.

Searches, last 12 months

235K

Growth, 90 days vs prior 90

-4.4%

Conversion, latest week

5.0%

Market size, estimated

$121Ka year

Peak month

July1.4× the quietest month

Top search term

oil control powder29K searches a year

Listings sell for $10.34 on average, from $3.34 to $25.80. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $10.34 that is $3K to $5K a year per listing.

Average price

$10.34under the $15 to $100 sweet spot

Price range

$3.34–$25.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

1.0%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #76 within Face. It carries 13,237 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

98%

Out of stock, average day

0.0%

Average rank

#76in Face

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

13,237per listing

Listings tracked

53

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

59 months