commercial hand soap refill
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.76avg listing price — sweet spot $15–$100
Market size
Good$347K$347K/yr · 183K searches
Price range
Okay$3.96–$25.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.1%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad13,137.2avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, commercial hand soap refill is a $347K/yr Amazon United States market (183K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
commercial hand soap refill market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- $319K–$383K
- units × avg price
- Conversion rate
- 14.8%
- Avg BSR
- #159
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 60%
- Out of stock
- 0.0%
- Avg brand age
- 81 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
129
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Dial88%
- Softsoap6%
- Amazon Basics6%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top commercial hand soap refill search terms
- dial hand soap refill55K/yr
- dial soap refill34K/yr
- dial antibacterial hand soap refill21K/yr
- dial soap antibacterial refill19K/yr
- dial refill11K/yr
- dial refill antibacterial hand soap12K/yr
- dial liquid hand soap refill10K/yr
- dial hand soap refill antibacterial4K/yr
- dial soap refill antibacterial4K/yr
- dial liquid soap refill3K/yr
Top commercial hand soap refill products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dial Antibacterial Defense Liquid Hand Soap + Aloe Spring Water Scent 52 Fl Oz Hand Soap Refill (Pack of 3) Dermatologist-Tested Gentle Formula
Dial$16.364.7★14,116 rev
Dial Antibacterial Defense Foaming Hand Soap + Aloe Spring Water Scent 52 Fl Oz Hand Soap Refill Dermatologist-Tested Gentle on Skin
Dial$8.514.6★21,618 rev
Dial Antibacterial Defense Liquid Hand Soap + Aloe Gold Scent 52 Fl Oz Hand Soap Refill (3 Count) Dermatologist-Tested Gentle Formula
Dial$17.454.7★14,116 rev
Dial Antibacterial Defense Liquid Hand Soap + Aloe Aloe Scent 52 Fl Oz Hand Soap Refill (Pack of 3) Dermatologist-Tested Gentle Formula
Dial$17.194.7★14,116 rev
Dial Antibacterial Foaming Hand Soap Refill Fresh Pear 52 fl oz
Dial$10.144.6★21,618 rev
Newest
by launch date
Dial Antibacterial Foaming Hand Wash Refill Spring Water 30 Ounce
Dial$5.98327 rev
Dial Antibacterial Defense Liquid Hand Soap + Aloe Aloe Scent 52 Fl Oz Hand Soap Refill (Pack of 3) Dermatologist-Tested Gentle Formula
Dial$17.1914,116 rev
Dial Antibacterial Defense Foaming Hand Soap + Aloe Spring Water Scent 30 Fl Oz Hand Soap Refill (4 Pack) Dermatologist-Tested Gentle on Skin
Dial$22.241,575 rev
Softsoap Antibacterial Refill 50oz Crisp Clean Scent
Softsoap$4.9621,520 rev
Amazon Basics Liquid Hand Soap Refill Light Moisturizing Triclosan-Free Phthalate-Free Paraben-Free Citrus 50 Fl Oz (Pack of 1) (Previously Solimo)
Amazon Basics$4.0711,948 rev
Trending
90-day click momentum
Dial Antibacterial Defense Liquid Hand Soap + Aloe Spring Water Scent 1 Gallon Hand Soap Refill Dermatologist-Tested Gentle Formula
Dial$25.754.7★
Softsoap Antibacterial Refill 50oz Crisp Clean Scent
Softsoap$4.964.6★
Dial Antibacterial Foaming Hand Wash Refill Spring Water 30 Ounce
Dial$5.984.6★
Dial Antibacterial Foaming Hand Soap Refill Fresh Pear 52 fl oz
Dial$10.144.6★
Amazon Basics Liquid Hand Soap Refill Light Moisturizing Triclosan-Free Phthalate-Free Paraben-Free Citrus 50 Fl Oz (Pack of 1) (Previously Solimo)
Amazon Basics$4.074.4★
What buyers say about commercial hand soap refill
What buyers praise and complain about, mined from review topics.What buyers love
“fresh scent”
“Great deal”
“Just as good as name brands”
“As Advertised”
“Good cleanser”
“Works well in my foaming soap dispensers”
“appears to work ok to clean”
“Gets the job done”
“Skin softness is great”
“superb foamy lather”
What buyers complain about
“LIKE WATER”
“Strong, unpleasant odor”
“Does not work into a lather”
“Thick in the bottle”
“makes a mess”
“Poor Quality”
“Waste of Money”
“Irritates skin”
“does absolutely nothing when dispensed from my dispenser”
“bleed from the dryness”
Top return reasons
Common questions
- Is commercial hand soap refill profitable to sell on Amazon United States?
- The niche generates $347K/yr across 15 tracked products. 90-day search growth is +15.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the commercial hand soap refill niche?
- 3 brands and 129 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in commercial hand soap refill?
- Top complaints mined from reviews: Dilute/Watery, Smell, Lather. The return rate is 0.2%.
- When does demand for commercial hand soap refill peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the commercial hand soap refill niche?
- Listings span $3.96–$25.75; the average listing price is $12.76 (sweet spot $15–$100). The average incumbent carries 13,137 reviews — the moat a new listing must climb.