commercial hand soap
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$24.38avg listing price — sweet spot $15–$100
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Price range
Great$3.96–$66.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.1%90-day search growth — must beat 0% to launch
Market size
Okay$169K$169K/yr · 69K searches
Review moat
Bad7,469.26avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, commercial hand soap is a $169K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
commercial hand soap market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $244K–$305K
- units × avg price
- Conversion rate
- 10.0%
- Avg BSR
- #180
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 81%
- Out of stock
- 0.0%
- Avg brand age
- 74 months
- Avg seller age
- 162 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
18 rising
Sellers
231
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
37%
Top 20: 80%
Open market
17%
- Ginger Lily Farms25%
- Amazon Basics16%
- Dial14%
- Softsoap13%
- Genuine Joe8%
- Clean Revolution8%
- Open — no brand owns it (12 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top commercial hand soap search terms
- gallon hand soap24K/yr
- commercial hand soap10K/yr
- gallon soap6K/yr
- 1 gallon hand soap6K/yr
- hand soap 1 gallon5K/yr
- antibacterial hand soap refill 1 gallon4K/yr
- commercial hand soap refill4K/yr
- soap gallon3K/yr
- gallon soap refill3K/yr
- antibacterial hand soap gallon4K/yr
Top commercial hand soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dial 154013M Liquid Gold Antimicrobial Soap 1 Gallon (pack of 1)
Dial$22.714.7★7,783 rev
Ginger Lily Farms Club & Fitness Conditioning Liquid Hand Soap Refill 100% Vegan & Cruelty-Free Fragrance Free 1 Gallon (128 fl oz)
Ginger Lily Farms$19.604.6★1,201 rev
Softsoap Liquid Hand Soap Refill Soothing Clean Aloe Vera Fresh Scent - 1 gallon
Softsoap$17.824.7★2,922 rev
Genuine Joe 02105CT Hand Soap Lotion Dispenser Refill 1Gal 4/CT Pink
Genuine Joe$40.534.2★1,298 rev
Amazon Basics Liquid Hand Soap Refill Light Moisturizing Triclosan-Free Dermatologist-Tested pH Balanced Citrus 50 Fl Oz (Pack of 2) (Previously Solimo)
Amazon Basics$7.654.4★11,877 rev
Newest
by launch date
Crystalino Lavender Essential Oil Gallon Liquid Hand Soap Refill (1 Gal) Non-Toxic Bathroom Hand Wash Soap Bulk Non-Antibacterial Jabon Para Manos handsoap gallon bulk refill deals
Crystalino$22.4125 rev
Ginger Lily Farms Club & Fitness Conditioning Liquid Hand Soap Refill 100% Vegan & Cruelty-Free Rain Water Scent 1 Gallon (128 fl oz)
Ginger Lily Farms$19.571,201 rev
Ginger Lily Farms Botanicals All-Purpose Conditioning Liquid Hand Soap Refill 100% Vegan & Cruelty-Free Lavender Chamomile Scent 1 Gallon (128 fl oz)
Ginger Lily Farms$23.708,512 rev
Clean Revolution Fragrance Free Liquid Gel Hand Soap Refill Sulfate-Free Unscented Gel Hand Wash for Sensitive Skin Moisturizing Bulk Refill Non Toxic Formula Made in the USA 128 Fl Oz
Clean Revolution$20.21605 rev
Clean Revolution Liquid Gel Hand Soap Refill with Real Essential Oils Sulfate-Free Gel Hand Wash Moisturizing Bulk Refill Non-Toxic Formula Made in the USA (Natural Lavender) 128 Fl Oz
Clean Revolution$20.03605 rev
Trending
90-day click momentum
Dial Professional Basics Hypoallergenic Liquid Hand Soap 1 Gallon Refill Bottle 128 Fl Oz
Dial$22.254.6★
Amazon Basics Liquid Hand Soap Refill Mango and Coconut Water Scent Triclosan-Free Dermatologist Tested pH Balanced Paraben-Free 50 Fl Oz (Pack of 1) (Previously Solimo)
Amazon Basics$4.084.6★
Amazon Basics Gentle & Mild Clear Liquid Hand Soap Refill Triclosan-Free Dermatologist-Tested pH Balanced 50 Fl Oz 2-Pack (Previously Solimo)
Amazon Basics$7.574.6★
Crystalino Lavender Essential Oil Gallon Liquid Hand Soap Refill (1 Gal) Non-Toxic Bathroom Hand Wash Soap Bulk Non-Antibacterial Jabon Para Manos handsoap gallon bulk refill deals
Crystalino$22.414.1★
Clean Revolution Fragrance Free Liquid Gel Hand Soap Refill Sulfate-Free Unscented Gel Hand Wash for Sensitive Skin Moisturizing Bulk Refill Non Toxic Formula Made in the USA 128 Fl Oz
Clean Revolution$20.214.5★
Common questions
- Is commercial hand soap profitable to sell on Amazon United States?
- The niche generates $169K/yr across 43 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.1%. Flapen's verdict: Worth a look (60/100).
- How competitive is the commercial hand soap niche?
- 18 brands and 231 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 76% of demand.
- When does demand for commercial hand soap peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the commercial hand soap niche?
- Listings span $3.96–$66.51; the average listing price is $24.38 (sweet spot $15–$100). The average incumbent carries 7,469 reviews — the moat a new listing must climb.