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38

comb set

Skip it

Prices mostly outside the sweet spot ($3.69–$12.93) — this niche doesn't clear our bar today.

Market size 27Growth 20Conversion 67Competition 33Returns 98Price range 0Avg price 19Brand share 44Review moat 37Quality gap 24

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,758.67

avg incumbent reviews — the moat a new listing must climb

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$117K

$117K/yr · 282K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-9.9%

90-day search growth — must beat 0% to launch

Avg price

Bad$6.87

avg listing price — sweet spot $15–$100

Price range

Bad$3.69–$12.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, comb set is a $117K/yr Amazon United States market (282K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Dec. Verdict: Skip it — 38/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

comb set market data

Units sold / yr
20K–25K
avg 750–1,000/product
Revenue / yr
$137K–$172K
units × avg price
Conversion rate
6.1%
Avg BSR
#162
Page quality
0%
Prime
100%
Sponsored
78%
Out of stock
3.5%
Avg brand age
41 months
Avg seller age
166 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

20

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

18%

  • SALON SILK28%
  • KISS COLORS & CARE27%
  • Kolavia11%
  • Ronchall10%
  • MARS WELLNESS4%
  • VITMOORY4%
  • Open — no brand owns it (8 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.9% search growth over the last 90 days.
7K5KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Top comb set search terms

  • comb set174K/yr
  • hair comb set33K/yr
  • comb set for black hair29K/yr
  • comb set for women11K/yr
  • comb sets for hair styling6K/yr
  • comb kit6K/yr
  • combs set7K/yr
  • comb sets6K/yr
  • comb for black hair3K/yr
  • hair styling comb set4K/yr
All search terms

Top comb set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$12K20%$23K30%$35K40%$47K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about comb set

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Excellent quality”

Value For Money20%

“Excellent value”

Durability7%

“No breaks”

Advertised Vs Actual Product7%

“Exactly what I wanted”

Ease Of Use5%

“theyre easy to store”

Suitability Straight Hair5%

“Works well with my hair”

Hair Styling4%

“stylish hairstyles so much easier”

Color4%

“Variety of colors”

Efficiency2%

“it works great”

Soft Feel2%

“My hair looks smooth”

What buyers complain about

Quality-Overall18%

“Very cheaply made”

Strength12%

“Flimsy”

Durability9%

“Breaks easily”

Material Quality7%

“Material seems kinda cheap”

Smell4%

“This is NOT fragrance free”

Thickness4%

“Plastic combs were thin”

Size-Overall4%

“Thought wax stick was bigger though”

Functionality-Overall3%

“Does not work”

Hard Feel2%

“I thought the brushes would be rough”

Oily/Greasy2%

“my hair is greasy afterwards”

Top return reasons

Size-Overall21%
Quality-Overall19%
Advertised Vs Actual Product8%
Material Quality8%
Strength6%
Defective Material/Parts6%
Value For Money4%
Functionality-Overall4%
Hard Feel3%
Suitability Short Hair2%

Common questions

Is comb set profitable to sell on Amazon United States?
The niche generates $117K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Skip it (38/100).
How competitive is the comb set niche?
14 brands and 20 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in comb set?
Top complaints mined from reviews: Quality-Overall, Strength, Durability. The return rate is 0.5%.
When does demand for comb set peak?
Demand peaks in Dec; the busiest month runs 1.5× the quietest.
What does it cost to enter the comb set niche?
Listings span $3.69–$12.93; the average listing price is $6.87 (sweet spot $15–$100). The average incumbent carries 2,759 reviews — the moat a new listing must climb.