colourpop mascara
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$26.17avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Price range
Great$5.43–$45.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$113K$113K/yr · 706K searches
Review moat
Bad4,009.6avg incumbent reviews — the moat a new listing must climb
Growth
Bad-33.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, colourpop mascara is a $113K/yr Amazon United States market (706K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
colourpop mascara market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $209K–$262K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #118
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 2.9%
- Avg brand age
- 61 months
- Avg seller age
- 132 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
7 falling
Sellers
28
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
30%
Top 20: 72%
Open market
1%
- Too Faced94%
- tarte2%
- e.l.f.2%
- Tower 281%
- Ccolor1%
- URBAN DECAY1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -33.7% search growth over the last 90 days.Peak months: Jul, Dec · busiest ÷ quietest = 3.7×
Top colourpop mascara search terms
- too faced529K/yr
- two faced56K/yr
- too face23K/yr
- too faced makeup23K/yr
- too faced natural eyes palette22K/yr
- too faced chocolate bar palette7K/yr
- two faced makeup8K/yr
- toofaced6K/yr
- to faced4K/yr
- too faces5K/yr
Top colourpop mascara products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Too Faced Cloud Crush Blurring Blush | Velvety Powder Blush for Cheeks with High-Pigment Formula | 93% Naturally Derived Ingredients Vegan & Cruelty-Free Candy Clouds 0.17 Ounce
Too Faced$26.524.7★617 rev
Too Faced Better Than Sex Volumizing and Lengthening Mascara | Vegan Formula Dramatic Volume and Length | Cruelty-Free Eye Makeup + Hourglass Brush for False Lash Effect Black 0.27 Fl Oz
Too Faced$24.544.4★20,484 rev
Too Faced Born This Way Super Coverage Multi-Use Concealer | Full-Coverage Hydrating Concealer for Dark Circles & Blemishes with Natural Finish|Hyaluronic Acid & Coconut Water Light Beige 0.45 Fl Oz
Too Faced$31.284.4★1,929 rev
Too Faced Chocolate Soleil Melting Bronzing & Sculpting Stick | Multi-Use Contour + Cream Bronzer Stick | Lightweight Satin-Finish with Buildable Coverage 0.28 Ounce 0.28 Ounce Chocolate Mousse
Too Faced$32.304.5★373 rev
Too Faced Born This Way Super Coverage Multi-Use Concealer | Full-Coverage Hydrating Concealer for Dark Circles & Blemishes with Natural Finish | Hyaluronic Acid & Coconut Water Cloud 0.45 Fl Oz
Too Faced$24.614.4★1,929 rev
Newest
by launch date
Too Faced Chocolate Soleil Matte Blurring Bronzer | Matte Bronzer Powder that Mimics Natural Skin for Blurred Sun-Kissed Effect Travel Size 0.07 Ounce
Too Faced$18.791,817 rev
Too Faced Sun Bunny Blushing Bronzer | Dual-Shade Sheer Luminous Bronzer Blush with Pink Undertones to Mimic Natural Flush Strawberry Bunny 0.28 Ounce
Too Faced$33.60417 rev
Too Faced Born This Way Natural Finish Longwear Liquid Foundation | Medium-To-Full Coverage | Hydrating + Oil Free 1.01 fl. oz.
Too Faced$45.0620 rev
Too Faced Born This Way Soft Blur Flexible Finish Setting Powder | Blurring Silky Smooth Pressed Powder Formula + Soft Focus Finish Non-Comedogenic 0.16 Ounce Medium
Too Faced$38.26166 rev
Too Faced Born This Way Super Coverage Multi-Use Concealer | Full-Coverage Hydrating Concealer for Dark Circles & Blemishes with Natural Finish | Hyaluronic Acid & Coconut Water Vanilla 0.06 Fl Oz
Too Faced$13.941,929 rev
Trending
90-day click momentumToo Faced Chocolate Soleil Matte Blurring Bronzer | Matte Bronzer Powder that Mimics Natural Skin for Blurred Sun-Kissed Effect Travel Size 0.07 Ounce
Too Faced$18.794.8★
Too Faced Sun Bunny Blushing Bronzer | Dual-Shade Sheer Luminous Bronzer Blush with Pink Undertones to Mimic Natural Flush Strawberry Bunny 0.28 Ounce
Too Faced$33.604.6★
Too Faced Born This Way Natural Finish Longwear Liquid Foundation | Medium-To-Full Coverage | Hydrating + Oil Free 1.01 fl. oz.
Too Faced$45.064.8★
Too Faced Born This Way Super Coverage Multi-Use Concealer | Full-Coverage Hydrating Concealer for Dark Circles & Blemishes with Natural Finish | Hyaluronic Acid & Coconut Water Vanilla 0.06 Fl Oz
Too Faced$13.944.4★
Too Faced Born This Way Super Coverage Multi-Use Concealer | Full-Coverage Hydrating Concealer for Dark Circles & Blemishes with Natural Finish |Hyaluronic Acid & Coconut Water Warm Beige 0.45 Fl Oz
Too Faced$30.624.4★
What buyers say about colourpop mascara
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect shade”
“Best quality”
“Worth it”
“Good coverage”
“Stays on well”
“Goes on smooth”
“Moisturizing is nice”
“Love the fresh scent”
“Easy to apply”
“It gives me a glow”
What buyers complain about
“Too expensive”
“Much darker than shown”
“Does not work well”
“Dried Up”
“Doesnt last”
“not the quality that Ive come to expect from Too Faced”
“they may have some mild itching”
“Smears and smudges”
“The tube is fairly small”
“I noticed a funny smell”
Top return reasons
Common questions
- Is colourpop mascara profitable to sell on Amazon United States?
- The niche generates $113K/yr across 55 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -33.7%. Flapen's verdict: Skip it (40/100).
- How competitive is the colourpop mascara niche?
- 7 brands and 28 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in colourpop mascara?
- Top complaints mined from reviews: Value For Money, Color, Functionality-Overall. The return rate is 2.3%.
- When does demand for colourpop mascara peak?
- Demand peaks in Jul–Dec; the busiest month runs 3.7× the quietest.
- What does it cost to enter the colourpop mascara niche?
- Listings span $5.43–$45.17; the average listing price is $26.17 (sweet spot $15–$100). The average incumbent carries 4,010 reviews — the moat a new listing must climb.