Colourpop Mascara

Shoppers searched for this 706K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.

Searches, last 12 months

706K

Growth, 90 days vs prior 90

-33.7%

Conversion, latest week

0.6%

Market size, estimated

$113Ka year

Peak month

December3.7× the quietest month

Top search term

too faced529K searches a year

Listings sell for $26.17 on average, from $5.43 to $45.17. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $26.17 that is $3K to $7K a year per listing.

Average price

$26.17inside the $15 to $100 sweet spot

Price range

$5.43–$45.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

2.3%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #118 within Eyes. It carries 4,010 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

2.9%

Average rank

#118in Eyes

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

4,010per listing

Listings tracked

55

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

5Amazon's first-year sales bar

Average brand age

61 months