Colourpop Lip Mask

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months

14K

Growth, 90 days vs prior 90

-31.4%

Conversion, latest week

3.0%

Market size, estimated

$4Ka year

Peak month

December2.9× the quietest month

Top search term

colourpop lip mask7K searches a year

Listings sell for $9.80 on average, from $5.49 to $14.76. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $9.80 that is $0 to $980 a year per listing.

Average price

$9.80under the $15 to $100 sweet spot

Price range

$5.49–$14.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$980

Returns

1.0%of orders · Amazon United States median 2.1%

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.6% of listings are out of stock. The average listing ranks #1,273 within Lip Care. It carries 559 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

43%

Prime listings

100%

Out of stock, average day

17.6%

Average rank

#1,273in Lip Care

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

559per listing

Listings tracked

14

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months