colourpop lip mask
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Good558.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.80avg listing price — sweet spot $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-31.4%90-day search growth — must beat 0% to launch
Market size
Bad$4K$4K/yr · 14K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$5.49–$14.76cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, colourpop lip mask is a $4K/yr Amazon United States market (14K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Skip it — 29/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
colourpop lip mask market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $5K–$7K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #1,273
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 43%
- Out of stock
- 17.6%
- Avg brand age
- 33 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- ColourPop89%
- SHE LOVES9%
- RILIMIOO2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.4% search growth over the last 90 days.Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.9×
Top colourpop lip mask search terms
- colourpop lip mask7K/yr
- colorpop lip mask3K/yr
- color pop lip mask3K/yr
- she loves lip mask1K/yr
Top colourpop lip mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ColourPop Fresh Kiss Lip Mask - Leave-On Lip Moisturizer & Overnight Treatment - Replenishes Dry Lips with Shea Butter & Vitamin E - Strawberry Milk (0.28 oz)
ColourPop$9.374.6★101 rev
ColourPop Fresh Kiss Lip Mask - Leave-On Lip Moisturizer & Overnight Treatment - Replenishes Dry Lips with Shea Butter & Vitamin E - Vanilla Cake (0.28 oz)
ColourPop$9.604.6★101 rev
ColourPop x Alice in Wonderland Lip Mask - Limited-Edition Leave-On Lip Moisturizer & Overnight Mask - Replenishes Dry Lips with Shea Butter Squalane & Vitamin E - Pure Madness (0.25 oz)
ColourPop$11.644.2★35 rev
ColourPop x Winnie the Pooh Lip Scrub & Mask Set - Vegan & Cruelty-Free Lip Care Duo - Exfoliates Moisturizes & Softens - Enriched with a Honey Flavor - Hunny Pot
ColourPop$14.764.6★209 rev
2PCS Lip Mask Overnight Honey&Sakura Day and Night Repair Sleeping Lip Balm Fade Lip Lines Bee Balm Hydrating &Prevention Dry and Crack Lip Scrubs Exfoliator
SHE LOVES$7.974.3★5,870 rev
Newest
by launch dateColourPop Fresh Kiss Lip Mask - Leave-On Lip Moisturizer & Overnight Treatment - Replenishes Dry Lips with Shea Butter & Vitamin E - Strawberry Milk (0.28 oz)
ColourPop$9.37101 rev
ColourPop Fresh Kiss Lip Mask - Leave-On Lip Moisturizer & Overnight Treatment - Replenishes Dry Lips with Shea Butter & Vitamin E - Vanilla Cake (0.28 oz)
ColourPop$9.60101 rev
ColourPop Fresh Kiss Lip Mask - Leave-On Lip Moisturizer & Overnight Treatment - Replenishes Dry Lips with Shea Butter & Vitamin E - Pistachio Gelato (0.28 oz)
ColourPop$9.29101 rev
ColourPop Fresh Kiss Lip Mask - Leave-On Lip Moisturizer & Overnight Treatment - Replenishes Dry Lips with Shea Butter & Vitamin E - Chocolate Milkshake (0.28 oz)
ColourPop$9.56101 rev
ColourPop Lip Mask - Leave-On Lip Moisturizer & Overnight Mask - Replenishes Dry Lips with Shea Butter Squalane & Vitamin E - Strawberry (0.5 oz)
ColourPop$9.8650 rev
Trending
90-day click momentum
Honey Lip Mask Day and Night Repair Hydrating Lipstick Raincoat Sleeping Lip Mask (Honey for Day Use)
RILIMIOO$5.494.4★
Ginger Lip Mask Magical Lip Plumper Lip Plumping Balm with Beeswax and Vitamin E DEROL Lip Plumper Day&Night Use Lip Enhancer for Fuller Softer Bigger Fuller Lips by Natural Lip Plumper
SHE LOVES$7.104.1★
ColourPop Fresh Kiss Lip Mask - Leave-On Lip Moisturizer & Overnight Treatment - Replenishes Dry Lips with Shea Butter & Vitamin E - Pistachio Gelato (0.28 oz)
ColourPop$9.294.6★
ColourPop Fresh Kiss Lip Mask - Leave-On Lip Moisturizer & Overnight Treatment - Replenishes Dry Lips with Shea Butter & Vitamin E - Strawberry Milk (0.28 oz)
ColourPop$9.374.6★
ColourPop x Alice in Wonderland Lip Mask - Limited-Edition Leave-On Lip Moisturizer & Overnight Mask - Replenishes Dry Lips with Shea Butter Squalane & Vitamin E - Pure Madness (0.25 oz)
ColourPop$11.644.2★
What buyers say about colourpop lip mask
What buyers praise and complain about, mined from review topics.What buyers love
“the Chocolate Milkshake scent is what truly has me hooked”
“Helps my dry lips feel moisturized”
“It gently exfoliates without being too harsh and leaves my lips feeling incredibly soft and smooth”
“Product Quality”
“I got this as a gift for my daughter”
“The mask does work”
“And the little honey stick applicator is adorableee”
“Lasts literally forever”
“Colourpop makes my favorite lip mask”
“Glitter is textured”
What buyers complain about
“I don't believe this is hydrating”
“I feel not everyone would like the smell”
“I wish the container was bigger”
“was already used”
“I was very disappointed to receive such a small amount for the price”
“Yes it stings”
“Too waxy”
“does not work”
“The only thing I didn't like is the applicator stick”
“The additional little lip oil rollerball does not dispense enough product”
Top return reasons
Common questions
- Is colourpop lip mask profitable to sell on Amazon United States?
- The niche generates $4K/yr across 14 tracked products. 90-day search growth is -31.4%. Flapen's verdict: Skip it (29/100).
- How competitive is the colourpop lip mask niche?
- 3 brands and 7 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in colourpop lip mask?
- Top complaints mined from reviews: Moist/Dry, Smell, Size-Overall. The return rate is 1.0%.
- When does demand for colourpop lip mask peak?
- Demand peaks in Jul–Nov–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the colourpop lip mask niche?
- Listings span $5.49–$14.76; the average listing price is $9.80 (sweet spot $15–$100). The average incumbent carries 559 reviews — the moat a new listing must climb.