colorsonic loreal hair coloring device
Skip itPrices mostly outside the sweet spot ($4.10–$14.68) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$107K$107K/yr · 507K searches
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Avg price
Bad$7.52avg listing price — sweet spot $15–$100
Review moat
Bad14,383.84avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand
Price range
Bad$4.10–$14.68cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, colorsonic loreal hair coloring device is a $107K/yr Amazon United States market (507K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Dec. Verdict: Skip it — 38/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
colorsonic loreal hair coloring device market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $113K–$150K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #123
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 28%
- Out of stock
- 3.5%
- Avg brand age
- 63 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
111
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
48%
Top 20: 79%
Open market
0%
- Milani47%
- Rimmel44%
- COVERGIRL4%
- REVLON3%
- L'Oreal Paris2%
- MAYBELLINE1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 90 weeks — -3.6% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Top colorsonic loreal hair coloring device search terms
- milani lipstick187K/yr
- rimmel lipstick173K/yr
- milani matte lipstick21K/yr
- milani lipstick matte15K/yr
- frosted pink lipstick14K/yr
- milani color statement lipstick11K/yr
- pink frost lipstick10K/yr
- frosty pink lipstick8K/yr
- rimmel london lipstick9K/yr
- milani lip stick7K/yr
Top colorsonic loreal hair coloring device products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Milani Color Fetish Matte Lipstick Hydrating Velvet Finish Full Coverage Long Lasting Moisturizing Cream Lip Color with Hyaluronic Acid 0.14 oz 380 Smitten
Milani$8.634.2★3,196 rev
Rimmel Lasting Finish Lipstick | Up to 8 Hours of Intense Lip Color with Color Protect Technology and Exclusive Black Diamond Complex | 0.14 fl oz (Pack of 1) | 002 Candy
Rimmel$5.144.4★23,920 rev
Milani Color Statement Matte Lipstick - Love (0.14 Ounce) Cruelty-Free Nourishing Lipstick With a Full Matte Finish
Milani$6.534.4★19,654 rev
Rimmel London Provocalips 16hr Kiss-Proof Lip Color - Two-Step Liquid Lipstick to Lock in Color and Shine - 750 Heart Breaker .14 fl.oz.
Rimmel$6.094.4★16,419 rev
Rimmel Lasting Finish Lipstick - Up to 8 Hours of Intense Lip Color with Color Protect Technology and Exclusive Black Diamond Complex - 264 Coffee Shimmer .14oz
Rimmel$5.334.4★23,920 rev
Newest
by launch date
Rimmel Lasting Finish Lipstick | Up to 8 Hours of Intense Lip Color with Color Protect Technology and Exclusive Black Diamond Complex | 0.14 fl oz (Pack of 1) | 20 Cappuccino Light
Rimmel$5.5523,920 rev
Milani Color Fetish Matte Lipstick Hydrating Velvet Finish Full Coverage Long Lasting Moisturizing Cream Lip Color with Hyaluronic Acid 0.14 oz 380 Smitten
Milani$8.633,196 rev
Milani Stay Put Longwear Liquid Lipstick - Smudge-Proof Kiss-Proof and Fade-Resistant Formula for All-Day Wear - 10/10
Milani$10.231,319 rev
Milani Stay Put Longwear Liquid Lipstick - Smudge-Proof Kiss-Proof and Fade-Resistant Formula for All-Day Wear - Red Flag
Milani$9.741,319 rev
Milani Stay Put Longwear Liquid Lipstick - Smudge-Proof Kiss-Proof and Fade-Resistant Formula for All-Day Wear - Iconic
Milani$10.101,319 rev
Trending
90-day click momentumMilani Color Fetish Matte Lipstick Hydrating Velvet Finish Full Coverage Long Lasting Moisturizing Cream Lip Color with Hyaluronic Acid 0.14 oz 380 Smitten
Milani$8.634.2★
LOreal Paris Colour Riche Original Creamy Hydrating Satin Lipstick with Argan Oil and Vitamin E Ballerina Shoes 1 Count
L'Oreal Paris$7.874.4★
Milani Color Statement Matte Lipstick - Matte Tease (0.14 Ounce) Cruelty-Free Nourishing Lipstick with a Full Matte Finish
Milani$4.674.5★
Milani Color Statement Matte Lipstick - Passion (0.14 Ounce) Cruelty-Free Nourishing Lipstick with Full Matte Finish
Milani$5.584.4★
Milani Stay Put Longwear Liquid Lipstick - Smudge-Proof Kiss-Proof and Fade-Resistant Formula for All-Day Wear - 10/10
Milani$10.234.3★
What buyers say about colorsonic loreal hair coloring device
What buyers praise and complain about, mined from review topics.What buyers love
“True color”
“Smooth”
“GREAT PRICE”
“Its smooth & moisturizing”
“Durable”
“Excellent Product”
“Has a beautiful shimmer to it”
“Great application”
“I like the light scent”
“Perfect Lip color that stays”
What buyers complain about
“Bad Color”
“Does not last”
“Too Dry”
“The smell is horrible”
“Was this used prior”
“No Quality Control, couldn't use”
“color doesn't match as advertised”
“The adhesive was so strong that it was almost impossible to peel off without damaging the product”
“Not all day wear smudges”
“Cheap”
Top return reasons
Common questions
- Is colorsonic loreal hair coloring device profitable to sell on Amazon United States?
- The niche generates $107K/yr across 43 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Skip it (38/100).
- How competitive is the colorsonic loreal hair coloring device niche?
- 6 brands and 111 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in colorsonic loreal hair coloring device?
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 0.9%.
- When does demand for colorsonic loreal hair coloring device peak?
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the colorsonic loreal hair coloring device niche?
- Listings span $4.10–$14.68; the average listing price is $7.52 (sweet spot $15–$100). The average incumbent carries 14,384 reviews — the moat a new listing must climb.