Colorsonic Loreal Hair Coloring Device

Shoppers searched for this 507K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months

507K

Growth, 90 days vs prior 90

-3.6%

Conversion, latest week

2.8%

Market size, estimated

$107Ka year

Peak month

December1.8× the quietest month

Top search term

milani lipstick187K searches a year

Listings sell for $7.52 on average, from $4.10 to $14.68. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $7.52 that is $752 to $2K a year per listing.

Average price

$7.52under the $15 to $100 sweet spot

Price range

$4.10–$14.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$752–$2K

Returns

0.9%of orders · Amazon United States median 2.1%

28% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #123 within Lips. It carries 14,384 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

28%

Prime listings

88%

Out of stock, average day

3.5%

Average rank

#123in Lips

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

14,384per listing

Listings tracked

43

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

63 months