Colorful Hair Ties

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months

143K

Growth, 90 days vs prior 90

+13.9%

Conversion, latest week

5.5%

Market size, estimated

$56Ka year

Peak month

August2.4× the quietest month

Top search term

colorful hair ties39K searches a year

Listings sell for $7.17 on average, from $2.46 to $16.45. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $7.17 that is $717 to $2K a year per listing.

Average price

$7.17under the $15 to $100 sweet spot

Price range

$2.46–$16.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$717–$2K

Returns

0.5%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #146 within Elastics & Ties. It carries 6,258 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#146in Elastics & Ties

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

6,258per listing

Listings tracked

45

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

39 months