Colored Mascara

Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months

283K

Growth, 90 days vs prior 90

+5.2%

Conversion, latest week

2.5%

Market size, estimated

$82Ka year

Peak month

December1.4× the quietest month

Top search term

colored mascara144K searches a year

Listings sell for $11.78 on average, from $4.31 to $27.84. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $11.78 that is $1K to $3K a year per listing.

Average price

$11.78under the $15 to $100 sweet spot

Price range

$4.31–$27.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.6%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #393 within Eyes. It carries 51,482 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

97%

Out of stock, average day

0.0%

Average rank

#393in Eyes

Average rating

4.09 starsAmazon United States average 4.42 stars

Average reviews

51,482per listing

Listings tracked

34

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

4Amazon's first-year sales bar

Average brand age

55 months