Colored Lashes

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months

167K

Growth, 90 days vs prior 90

-4.4%

Conversion, latest week

2.1%

Market size, estimated

$34Ka year

Peak month

October1.5× the quietest month

Top search term

colored lashes40K searches a year

Listings sell for $9.59 on average, from $5.48 to $24.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $9.59 that is $0 to $959 a year per listing.

Average price

$9.59under the $15 to $100 sweet spot

Price range

$5.48–$24.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$959

Returns

1.6%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #1,057 within Makeup Brushes & Tools. It carries 589 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

15.1%

Average rank

#1,057in Makeup Brushes & Tools

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

589per listing

Listings tracked

33

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months