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Colored Lash Clusters

Fail

Shoppers spend an estimated $97K a year here, so Colored Lash Clusters is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$97K/yr378K searches / yr
90-day growth
-1.2%search demand this quarter
Competition
55%top-5 click share · 15 brands · 18 sellers

Flapen Score

Colored Lash Clusters against its category

The dotted line is the Beauty & Personal Care average. Past it, Colored Lash Clusters is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Colored Lash Clusters market on Amazon at a glance

Shoppers on Amazon United States searched for Colored Lash Clusters 378K times last year and spent an estimated $97K. The top 5 brands take 70% of clicks. Demand peaks in Jun. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 378K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months
378K
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
2.7%
Market size, estimated
$97Ka year
Peak month
June1.6× the quietest month
Top search term
colored lash clusters94K searches a year

02 · Price

A sale here is worth $9.62.

Listings sell for $9.62 on average, from $5.08 to $24.01. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $9.62 that is $2K to $5K a year per listing.

Average price
$9.62under the $15 to $100 sweet spot
Price range
$5.08–$24.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #611 within Makeup Brushes & Tools. It carries 617 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#611in Makeup Brushes & Tools
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
617per listing
Listings tracked
23

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Colored Lash Clusters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

18

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

23%

  • Brand 125%
  • Brand 220%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Colored Lash Clusters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.6×

Search terms

Top Colored Lash Clusters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • colored lash clusters94K/yr
  • color lash clusters37K/yr
  • colored lashes40K/yr
  • color lashes28K/yr
  • colorful lash clusters22K/yr
  • colored eyelashes21K/yr
  • lash clusters color17K/yr
  • colored eyelash clusters14K/yr
  • colorful lashes13K/yr
  • lash clusters with color13K/yr

Reviews and returns

What reviews say buyers love and hate about Colored Lash Clusters

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Color”
12%of negative reviews mention “Quality-Overall”
1.1%of orders come back
“they look so cheap”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Colored Lash Clusters questions

Answered from the same tracked data.