colored eyeliners
Skip itPrices mostly outside the sweet spot ($1.97–$16.01) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Avg price
Okay$9.05avg listing price — sweet spot $15–$100
Market size
Bad$80K$80K/yr · 302K searches
Review moat
Bad12,739.39avg incumbent reviews — the moat a new listing must climb
Price range
Bad$1.97–$16.01cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, colored eyeliners is a $80K/yr Amazon United States market (302K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
colored eyeliners market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $91K–$113K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #195
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 3.2%
- Avg brand age
- 52 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
88
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
57%
Top 20: 92%
Open market
27%
- BestLand38%
- LemonSac9%
- LANGMANNI8%
- Meilury6%
- BONNIE CHOICE6%
- evpct5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Top colored eyeliners search terms
- color eyeliner45K/yr
- colored eye liner46K/yr
- colorful eyeliner38K/yr
- colored eyeliner29K/yr
- eyeliner set40K/yr
- colored eyeliner pencils12K/yr
- eyeliner colors10K/yr
- eyeliner pack11K/yr
- rainbow eyeliner6K/yr
- colorful eyeliner set8K/yr
Top colored eyeliners products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
12 Colors Eyeliner Set - Matte Colored Gel Eyeliner Pencils Waterproof Smudge-Proof Long-Lasting Gel Pencils - Natural Eye Liner for Older Women lapiz de ojos delineador de ojos contra el agua
BestLand$9.564.3★8,937 rev
BestLand 12 Colors Matte Liquid Eyeliner Set Rainbow Colorful Neon Eyeliner Pencil Pigmented Waterproof Smudgeproof Long Lasting Gel Eye Liner Christmas Makeup Gift Kit for Women (Set E)
BestLand$9.724.3★8,937 rev
LemonSac 15PCS Colorful Eyeliner Pen Set Eye Shadow Pencil Pearl & Matte Metallic Glitter Eyeliner for Women Eye & Lip Liner Professional Eye Makeup Set
LemonSac$9.644.2★4,530 rev
LANGMANNI 12 Colors Matte Liquid Eyeliner Set Neon Colorful Pigmented With Long-lasting Smudgeproof & Waterproof Eye Liner Makeup for Bold & Stunning Looks - Gift for Girls
LANGMANNI$9.754.4★1,008 rev
Meilury 15 Colorful Eyeliner Pen Set Eye Shadow Pencil Pearl Eyeliner Kit Metallic Glitter Colored Eye liner for Women Eye&Lip Liner Professional Waterproof Eye Makeup
Meilury$9.404.2★1,285 rev
Newest
by launch date
8Pcs Retractable Creamy Eyeliner & Eyeshadow Sticks for Women Black White Brown Blue Purple Green Gray Colors Ultra Pigmented Waterproof Mechanical Eye Pencils Matte Satin Finish Vegan Cruelty-Free
FangTangDI$9.9961 rev
REVLON ColorStay Pencil Waterproof Eyeliner Smudge-Proof Eye Makeup with Built-In Sharpener Long-Lasting Matte Finish 211 Cherry 0.01 oz
REVLON$8.2651,636 rev
MooGlamor 12 Color Eyeliner Pencil Set with Sharpener Waterproof and Long-Lasting Colour Gel Eye Liner Pencils for Women
MooGlamor$9.95209 rev
wet n wild Chameleon Chrome Eyeliner Waterproof and Smudge-Proof Multichrome Color Shift Long-Lasting 18-Hour Wear Cruelty-Free & Vegan - Electric Prism
wet n wild$5.912,024 rev
LANGMANNI 12 Colors Matte Liquid Eyeliner Set Neon Colorful Pigmented With Long-lasting Smudgeproof & Waterproof Eye Liner Makeup for Bold & Stunning Looks - Gift for Girls
LANGMANNI$9.751,008 rev
Trending
90-day click momentum8Pcs Retractable Creamy Eyeliner & Eyeshadow Sticks for Women Black White Brown Blue Purple Green Gray Colors Ultra Pigmented Waterproof Mechanical Eye Pencils Matte Satin Finish Vegan Cruelty-Free
FangTangDI$9.994.1★
REVLON ColorStay Pencil Waterproof Eyeliner Smudge-Proof Eye Makeup with Built-In Sharpener Long-Lasting Matte Finish 211 Cherry 0.01 oz
REVLON$8.264.5★
12 Colors Eyeliner Set - Matte Colored Gel Eyeliner Pencils Waterproof Smudge-Proof Long-Lasting Gel Pencils - Natural Eye Liner for Older Women lapiz de ojos delineador de ojos contra el agua
BestLand$9.564.3★
NYX PROFESSIONAL MAKEUP Vivid Brights Liquid Liner Smear-Resistant Eyeliner with Precise Tip - Dont Pink Twice
NYX PROFESSIONAL MAKEUP$5.124.3★
MooGlamor 12 Color Eyeliner Pencil Set with Sharpener Waterproof and Long-Lasting Colour Gel Eye Liner Pencils for Women
MooGlamor$9.954.2★
What buyers say about colored eyeliners
What buyers praise and complain about, mined from review topics.What buyers love
“Color accurate”
“Good quality, goes on smoothly and colors are vibrant”
“Good deal”
“soft to the touch”
“No Smudge”
“ease of application”
“it's durable”
“This eyeliner has some staying power”
“Easy to use”
“good waterproof though”
What buyers complain about
“Color is dull”
“Not waterproof or smudge proof as claimed”
“do not last”
“Also not waterproof or smudge resistant”
“I thought the tip of the eyeliner broke off”
“Waste of money”
“Product not made well”
“Misrepresented”
“Starting to dry a bit, though”
“Very tiny and short”
Top return reasons
Common questions
- Is colored eyeliners profitable to sell on Amazon United States?
- The niche generates $80K/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.7%. Flapen's verdict: Skip it (44/100).
- How competitive is the colored eyeliners niche?
- 18 brands and 88 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in colored eyeliners?
- Top complaints mined from reviews: Color, Smudge Resistance, Durability. The return rate is 1.2%.
- When does demand for colored eyeliners peak?
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the colored eyeliners niche?
- Listings span $1.97–$16.01; the average listing price is $9.05 (sweet spot $15–$100). The average incumbent carries 12,739 reviews — the moat a new listing must climb.