Colored Eyeliners

Shoppers searched for this 302K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months

302K

Growth, 90 days vs prior 90

+5.7%

Conversion, latest week

2.9%

Market size, estimated

$80Ka year

Peak month

December1.7× the quietest month

Top search term

color eyeliner45K searches a year

Listings sell for $9.05 on average, from $1.97 to $16.01. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $9.05 that is $905 to $2K a year per listing.

Average price

$9.05under the $15 to $100 sweet spot

Price range

$1.97–$16.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$905–$2K

Returns

1.2%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #195 within Eyes. It carries 12,739 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

3.2%

Average rank

#195in Eyes

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

12,739per listing

Listings tracked

28

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

52 months