Color Wow Style on Steroids Texturizing Spray

Shoppers searched for this 532K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved -50.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

532K

Growth, 90 days vs prior 90

-50.3%

Conversion, latest week

13.8%

Market size, estimated

$1.5Ma year

Peak month

November3.2× the quietest month

Top search term

wow texturizing spray for hair volume391K searches a year

Listings sell for $19.86 on average, from $11.93 to $29.15. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 12,500 to 15,000 of them. At $19.86 that is $248K to $298K a year per listing.

Average price

$19.86inside the $15 to $100 sweet spot

Price range

$11.93–$29.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

12,500–15,000

Revenue per listing a year

$248K–$298K

Returns

0.6%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Hair Perms, Relaxers & Texturizers. It carries 21,866 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#4in Hair Perms, Relaxers & Texturizers

Average rating

4.16 starsAmazon United States average 4.42 stars

Average reviews

21,866per listing

Listings tracked

5

The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

90 months