Color Wow Shampoo and Conditioner

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.

Searches, last 12 months

28K

Growth, 90 days vs prior 90

+8.0%

Conversion, latest week

11.9%

Market size, estimated

$105Ka year

Peak month

July1.4× the quietest month

Top search term

color wow shampoo and conditioner set23K searches a year

Listings sell for $31.62 on average, from $19.75 to $42.10. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $31.62 that is $8K to $16K a year per listing.

Average price

$31.62inside the $15 to $100 sweet spot

Price range

$19.75–$42.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

250–500

Revenue per listing a year

$8K–$16K

Returns

0.7%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #112 within Shampoo & Conditioner Sets. It carries 5,786 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#112in Shampoo & Conditioner Sets

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

5,786per listing

Listings tracked

5

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

61 months