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Color Wow Extra Large Bombshell Volumizer

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Color Wow Extra Large Bombshell Volumizer is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size
$1.4M/yr513K searches / yr
90-day growth
+25.8%search demand this quarter
Competition
85%top-5 click share · 4 brands · 18 sellers

Flapen Score

Color Wow Extra Large Bombshell Volumizer against its category

The dotted line is the Beauty & Personal Care average. Past it, Color Wow Extra Large Bombshell Volumizer is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Color Wow Extra Large Bombshell Volumizer market on Amazon at a glance

Shoppers on Amazon United States searched for Color Wow Extra Large Bombshell Volumizer 513K times last year and spent an estimated $1.4M. All 4 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 13.6% of those searches ended in a purchase.

Shoppers searched for this 513K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved +25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
513K
Growth, 90 days vs prior 90
+25.8%
Conversion, latest week
13.6%
Market size, estimated
$1.4Ma year
Peak month
February3.3× the quietest month
Top search term
paul mitchell mousse129K searches a year

02 · Price

A sale here is worth $20.27.

Listings sell for $20.27 on average, from $9.42 to $35.15. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 8,000 to 10,000 of them. At $20.27 that is $162K to $203K a year per listing.

Average price
$20.27inside the $15 to $100 sweet spot
Price range
$9.42–$35.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
8,000–10,000
Revenue per listing a year
$162K–$203K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Foams. It carries 9,847 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#35in Foams
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
9,847per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 98 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
98 months

Products

Top Color Wow Extra Large Bombshell Volumizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 148%
  • Brand 247%
  • Brand 33%
  • Brand 42%

Demand

Color Wow Extra Large Bombshell Volumizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 3.3×

Search terms

Top Color Wow Extra Large Bombshell Volumizer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paul mitchell mousse129K/yr
  • kenra mousse104K/yr
  • paul mitchell sculpting foam47K/yr
  • paul mitchell extra body sculpting foam31K/yr
  • kenra volume mousse36K/yr
  • kenra volume mousse extra 1719K/yr
  • bumble and bumble mousse21K/yr
  • paul mitchell flexible style sculpting foam17K/yr
  • kenra mousse extra volume 1716K/yr
  • kenra thickening mousse16K/yr

Reviews and returns

What reviews say buyers love and hate about Color Wow Extra Large Bombshell Volumizer

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Doesnt work properly”
A buyer, on “Functionality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Color Wow Extra Large Bombshell Volumizer questions

Answered from the same tracked data.