color wow dream coat supernatural spray
Worth a lookShows searches that convert (13.5% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Growth
Incredible+127.7%90-day search growth — must beat 0% to launch
Avg price
Great$21.57avg listing price — sweet spot $15–$100
Price range
Great$12.76–$27.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$119K$119K/yr · 41K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad76,424.33avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, color wow dream coat supernatural spray is a $119K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
color wow dream coat supernatural spray market data
- Units sold / yr
- 5K–6K
- avg 1,500–2,000/product
- Revenue / yr
- $108K–$129K
- units × avg price
- Conversion rate
- 13.5%
- Avg BSR
- #6
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 80 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- COLOR WOW100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 59 weeks — +127.7% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 3.2×
Top color wow dream coat supernatural spray search terms
- color wow dream coat supernatural spray34K/yr
- wow dream coat super natural spray5K/yr
- color wow dream coat supernatural spray keep your hair frizz-free and shiny no matter the weather with award-winning anti-humidity treatment2K/yr
Top color wow dream coat supernatural spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
COLOR WOW Dream Coat Supernatural Spray Anti-Humidity Frizz Control and Heat Protectant for Glassy Shiny Hair
COLOR WOW$24.414.3★109,689 rev
COLOR WOW Dream Coat Supernatural Spray 1.7 fl oz Keep Your Hair Frizz-Free and Shiny No Matter the Weather with Award-Winning Anti-Humidity Spray
COLOR WOW$12.764.3★109,689 rev
COLOR WOW Extra Strength Dream Coat Ultra-Moisturizing Anti-Humidity Treatment with Heat Protectant for Glassy Frizz-Prone Hair
COLOR WOW$27.544.4★9,895 rev
Newest
by launch dateCOLOR WOW Extra Strength Dream Coat Ultra-Moisturizing Anti-Humidity Treatment with Heat Protectant for Glassy Frizz-Prone Hair
COLOR WOW$27.549,895 rev
COLOR WOW Dream Coat Supernatural Spray 1.7 fl oz Keep Your Hair Frizz-Free and Shiny No Matter the Weather with Award-Winning Anti-Humidity Spray
COLOR WOW$12.76109,689 rev
COLOR WOW Dream Coat Supernatural Spray Anti-Humidity Frizz Control and Heat Protectant for Glassy Shiny Hair
COLOR WOW$24.41109,689 rev
Trending
90-day click momentumCOLOR WOW Dream Coat Supernatural Spray 1.7 fl oz Keep Your Hair Frizz-Free and Shiny No Matter the Weather with Award-Winning Anti-Humidity Spray
COLOR WOW$12.764.3★
COLOR WOW Dream Coat Supernatural Spray Anti-Humidity Frizz Control and Heat Protectant for Glassy Shiny Hair
COLOR WOW$24.414.3★
COLOR WOW Extra Strength Dream Coat Ultra-Moisturizing Anti-Humidity Treatment with Heat Protectant for Glassy Frizz-Prone Hair
COLOR WOW$27.544.4★
What buyers say about color wow dream coat supernatural spray
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality and exactly as described”
“This is really nice to tame frizz”
“Leaves your hair extremely soft”
“WOW has made straightening my hair a breeze”
“SHINY HAIR WITH SOME VOLUME❣ Gives some volume to even my straight hair❣”
“adds shine”
“Worth It”
“Great for humid weather conditions”
“Does what it claims”
“Nice and lightweight”
What buyers complain about
“Doesnt work well”
“it is expensive”
“My bottle no smell”
“It also made my hair feel weird”
“Doesnt do anything against frizzy hair”
“It doesnt work for humidity”
“Dry like straw”
“NOT AS DESCRIBED”
“which is why I got the bigger one this time around”
“It appears to be used”
Top return reasons
Common questions
- Is color wow dream coat supernatural spray profitable to sell on Amazon United States?
- The niche generates $119K/yr across 3 tracked products. 90-day search growth is +127.7%. Flapen's verdict: Worth a look (52/100).
- How competitive is the color wow dream coat supernatural spray niche?
- 1 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in color wow dream coat supernatural spray?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Smell. The return rate is 1.7%.
- When does demand for color wow dream coat supernatural spray peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 3.2× the quietest.
- What does it cost to enter the color wow dream coat supernatural spray niche?
- Listings span $12.76–$27.54; the average listing price is $21.57 (sweet spot $15–$100). The average incumbent carries 76,424 reviews — the moat a new listing must climb.