Color Wow Conditioner

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.8% of those searches ended in a purchase. Searches in the last 90 days moved +12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.

Searches, last 12 months

18K

Growth, 90 days vs prior 90

+12.8%

Conversion, latest week

19.8%

Market size, estimated

$120Ka year

Peak month

July1.8× the quietest month

Top search term

color wow conditioner17K searches a year

Listings sell for $32.75 on average, from $10.90 to $73.52. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 750 to 1,000 of them. At $32.75 that is $25K to $33K a year per listing.

Average price

$32.75inside the $15 to $100 sweet spot

Price range

$10.90–$73.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

750–1,000

Revenue per listing a year

$25K–$33K

Returns

0.7%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #357 within Hair Coloring Products. It carries 3,191 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#357in Hair Coloring Products

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

3,191per listing

Listings tracked

6

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

76 months